Scripts Are Not the Enemy
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Scripts Are Not the Enemy
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Say the word "script" in a room full of real estate agents, and watch the shoulders go up. After 45 years of training agents, I can tell you the ones who sound the most natural are usually the ones who practiced the most.
In this episode, I explain why a script is just words you chose ahead of time for a conversation you know is coming (yes, even the one about the cousin with a license), how to make one sound like you, and why being prepared lets you listen. I also share a simple assignment for this week: three sentences, ten times, out loud.
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