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Search Engine Roundtable Podcast

Search Engine Roundtable Podcast

Written by: Barry Schwartz
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.Barry Schwartz Daily
Episodes
  • It's New 10/21: Unconfirmed Google Search update, Google Ads A/B test asset groups and hyphens in URLs
    Oct 21 2026

    Today we covered rumbling about an unconfirmed Google Search update rolling out. Google Ads has a toggle to test asset group changes with A/B testing. Google updated its URL best practices on hyphens in URLs.


    0:00 - Introduction

    0:51 - Google search ranking update - unconfirmed

    2:00 - Google Ads save and test asset group changes toggle

    4:43 - Google Search on hyphens in URLs

    5:43 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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    7 mins
  • It's New 10/20: Google review appeal delay, gov’t ID verification, LSAs drop featured professionals, lead scoring and lines missing
    Oct 20 2026

    Today we covered there is a delay for review appeals in Google Business Profiles. Google also is testing a new verification method for Business Profiles. Google Local Services Ads removes featured professionals. Google is testing removing the HR line break under the search tabs.


    0:00 - Introduction

    1:32 - Google review appeal delays

    2:22 - Google Business Profiles government ID verification

    4:20 - Google LSAs drops featured professionals

    7:17 - Google Ads lead for scoring qualifications

    8:55 - Horizontal lines disappearing

    10:17 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    Show More Show Less
    12 mins
  • It's New 10/19: Google ranking movement, ads in AI Mode personal intelligence, ChatGPT Ads updates and preferred sources
    Oct 19 2026

    Today we covered the Google how starting on Friday movement with the Google Search rankings and that continued through the weekend. Google Ads now can show ads in AI Mode with personal intelligence on. ChatGPT ads got an update. Google AI Mode citations with preferred sources preferences. And I released a new AI is it new scan tool.


    0:00 - Introduction

    1:22 - Google unconfirmed ranking volatility and chatter

    4:05 - Google Ads in AI Mode with personal intelligence

    5:44 - ChatGPT Ads updates

    7:42 - Google AI Mode citations with preferred sources preferences

    8:39 - Is it new AI scan tool

    11:00 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    Show More Show Less
    11 mins
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