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Sell Anything

Sell Anything

Written by: JL Van Zyverden
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About this listen

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.JL Van Zyverden Economics
Episodes
  • #46: Why Faith Shapes Long-Term Business Success
    Jan 7 2026

    Buying a business changes more than your income. It changes who you are required to become. In this episode of Sell Anything, JL speaks directly to those preparing to step into ownership, explaining why hustle and strategy alone are not enough to carry the weight of a business. Through Scripture and real-world leadership experience, JL shares why renewing your mind, staying aligned with God, and building a daily spiritual foundation is essential before you buy a business. This conversation connects faith and ownership, showing how inner alignment prepares you to lead, make decisions, and grow what you are about to take responsibility for.


    Chapters

    (00:00) Introduction

    (00:50) Why Hustle Fails New Owners

    (01:23) Faith as Preparation for Ownership

    (02:10) Renewing Your Mind Before You Lead

    (03:09) Prayer and Scripture as Decision Tools

    (04:35) Why Alignment Comes Before Growth

    (05:14) Start, Stop, Sustain Framework

    (06:47) Becoming the Owner the Business Needs

    (08:15) Accountability, Authority, and Faith

    (10:13) Final Principle: Seek First, Then Build


    What do you know you need to become before you’re ready to buy a business? Leave your Answer in the comments


    Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

    Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

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    11 mins
  • #45: Most People Don’t Know What They Actually Want
    Dec 31 2025

    Before 2026 begins, the most important business decision you can make isn’t what you buy, it’s getting clear on what you actually want. In this episode of Sell Anything, JL talks about how defining what you actually want impacts the businesses you buy, the careers you choose, and the responsibility you take on as an owner. This conversation shows how drifting into opportunities without intention leads to regret, while clear ownership of your direction creates better decisions, stronger businesses, and long-term alignment. If you’ve ever felt stuck, uncertain, or pulled into paths you didn’t consciously choose, this episode offers a practical reset for thinking like an owner instead of reacting like an employee.


    Chapters

    (00:00) Introduction

    (01:12) The Cost of Focusing on What You Don’t Want

    (02:43) How Attention Drives Outcomes

    (04:53) Body, Being, Balance, Business Framework

    (07:13) Applying Clarity to Business Decisions

    (09:18) Why Drift Happens Without Intent

    (11:07) Defining What You Want Going Forward

    (12:25) Final Challenge and Takeaway


    As you look ahead to 2026, what is one thing you actually want that you have never clearly defined before?


    Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

    Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

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    13 mins
  • #44: What to Look for When Buying a Business with Amy Walker
    Dec 17 2025

    Most people don’t fail at buying a business because of price or revenue. They fail because the business can’t survive without the owner. In this episode of Sell Anything, JL Van Zyverden sits down with Amy Walker, founder of The Exit School, to talk about how salespeople can step into business ownership without accidentally buying themselves another full-time job. Together, they discuss what actually matters in business acquisition, including cash flow, due diligence, and how to spot businesses that are built to scale beyond the founder. If you’re a salesperson considering buying a small business or exploring acquisition as a path to ownership, this episode offers a clearer, more realistic framework for making that transition with confidence.


    Chapters

    (00:00) Introduction

    (02:14) Amy’s Story of Entrepreneurship

    (05:26) Why Amy’s Business Fell Apart

    (10:40) Starting Exit School

    (20:42) Franchise vs Mom and Pop

    (26:02) Dealing With Bad Acquisitions

    (35:14) The Three Rules Amy Will Never Break Again

    (41:54) Many Paths to Acquisitions

    (46:02) The Only Thing You Actually Need to Start


    What would you look for first to make sure a business doesn’t fall apart without the owner? Leave your answer in the comments.


    Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

    Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

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    50 mins
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