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Selling In The Cloud

Selling In The Cloud

Written by: Intricately
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About this listen

 In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.© 2023 Intricately Economics Marketing Marketing & Sales
Episodes
  • Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

    Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel
    Dec 16 2021
    In this episode, our guest is Kristen Cardinalli, CMO at DoiT International – a provider of cloud expertise and governance software, as well as a preferred partner of Google Cloud and AWS. Kristen joined the Intricately team for a conversation on how she uses data to inform DoiT's go-to-market strategy and drive revenue, as well as her approach to disqualification and the importance of transparency and communication when working with sales.
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    23 mins
  • Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

    Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data
    Dec 1 2021
    In this episode, our guest is Carol Carpenter, CMO of VMware. She joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.
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    26 mins
  • Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

    Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls
    Nov 17 2021
    In this episode of Selling in the Cloud, our guest is Dave Kennett, CEO and Founder of Replayz, which offers on-demand sales tune-ups for Inside Account Executives from the world's best inside sales reps. An expert on all things sales coaching, Dave joins our CEO and VP of Marketing to discuss raising ASP, compensation structure, and much more.
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    23 mins
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