Episodes

  • Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

    Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel
    Dec 16 2021
    In this episode, our guest is Kristen Cardinalli, CMO at DoiT International – a provider of cloud expertise and governance software, as well as a preferred partner of Google Cloud and AWS. Kristen joined the Intricately team for a conversation on how she uses data to inform DoiT's go-to-market strategy and drive revenue, as well as her approach to disqualification and the importance of transparency and communication when working with sales.
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    23 mins
  • Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data

    Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data
    Dec 1 2021
    In this episode, our guest is Carol Carpenter, CMO of VMware. She joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.
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    26 mins
  • Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls

    Dave Kennett, CEO of Replayz, on How Cloud Sales Teams Can Increase Their Average Selling Price During Calls
    Nov 17 2021
    In this episode of Selling in the Cloud, our guest is Dave Kennett, CEO and Founder of Replayz, which offers on-demand sales tune-ups for Inside Account Executives from the world's best inside sales reps. An expert on all things sales coaching, Dave joins our CEO and VP of Marketing to discuss raising ASP, compensation structure, and much more.
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    23 mins
  • Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

    Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline
    Nov 3 2021
    In this episode of Selling in the Cloud, our guest is Palen Schwab, VP of Revenue Ops at Lacework. Tune in as he joins our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on how marketers can work more strategically with RevOps teams.
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    21 mins
  • Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

    Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue
    Oct 13 2021

    In this episode, our guest is Kevin Ward, former Senior Director of RevOps at Electric – an IT service management company that provides IT support, security, network and device management. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's cloud go-to-market teams can use data to inform strategy and drive revenue.
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    24 mins
  • Gene Villenueve, Chief Revenue Officer at Tehama, on Prospect Prioritization and Using Data to its Full Advantage

    Gene Villenueve, Chief Revenue Officer at Tehama, on Prospect Prioritization and Using Data to its Full Advantage
    Sep 30 2021

    In this episode, our guest is Gene Villenueve, Chief Revenue Officer (CRO) at Tehama – a DaaS platform that enterprises can leverage to create cloud-based virtual offices, rooms, and desktops anywhere in the world. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on the customer revenue lifecycle.
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    21 mins
  • April Dunford, Founder of Ambient Strategy and Author of "Obviously Awesome" on How to Drive Revenue Through Effective Product Positioning

    April Dunford, Founder of Ambient Strategy and Author of "Obviously Awesome" on How to Drive Revenue Through Effective Product Positioning
    Sep 15 2021

    In this episode, our guest is April Dunford, Founder of Ambient Strategy and author of "Obviously Awesome: How to Nail Product Positioning". April is a startup executive with deep expertise around how companies bring new offerings to market. Listen as she joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how cloud leaders can drive revenue through effective product positioning.
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    27 mins
  • Carolina Samsing Pedrals, CEO of Nubox, on Leveraging Data to Successfully Define Your Ideal Customer

    Carolina Samsing Pedrals, CEO of Nubox, on Leveraging Data to Successfully Define Your Ideal Customer
    Aug 26 2021

    In this episode, our guest is Carolina Samsing Pedrals, CEO of Nubox – the leading provider of a cloud-based accounting and payroll platform for small businesses in Latin America. She joins our CEO Mike Pollack and VP of Marketing Sarah E. Brown for a discussion on her transition to CRO to CEO, how Nubox assesses prospect maturity, and much more. 
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    19 mins