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Selling Signals - the Data Monetisation Podcast

Selling Signals - the Data Monetisation Podcast

Written by: James Worthington and Eric Evans
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Selling Signals is the podcast for anyone building, selling, or buying data, with a focus on commercialising data in the investor ecosystem.

Each episode brings together industry insiders to share real, first-hand experience from the front lines of data sales. We unpack what actually works when turning raw data into revenue, whilst exploring other data buying silos to break down the walls between them.

Selling Signals delivers practical lessons to help data teams sell better and build stronger, more commercial data businesses.

© 2026 Selling Signals - the Data Monetisation Podcast
Economics
Episodes
  • Nick Derewlany: From Data Asset to Data Business
    Jul 9 2026

    In this episode of Selling Signals, we’re joined by Nick Derewlany, a data monetisation leader who has worked across GlobalData and Trustpilot building new data products inside larger organisations.

    Nick brings a practical view on how corporates should think about commercialising existing data assets. We talk about why “we have lots of data” is not the same as “we have a data business”, and what companies should prove before hiring a team or putting large revenue targets in front of the board.

    The conversation also covers the path from 0 to 1, the importance of repeatable demand, and why $1m ARR across several customers is a very different signal from one large bespoke deal.

    This episode is for anyone building, buying or selling data products, particularly inside companies where data monetisation sits alongside a much larger core business.

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    48 mins
  • Brad Preston: Alternative Data in Emerging Markets
    Jun 25 2026

    In this episode, we’re joined by Brad Preston, founder of Beagleworks. Brad spent two decades on the buyside in South Africa before moving into data and research, giving him a rare perspective on how alternative data gets used outside the US and Europe.

    We discuss what makes emerging markets different for data providers, why pricing needs to reflect liquidity and stock coverage, and how Brad thinks about the line between raw data and research. A highlight of the conversation is Brad walking through how he would evaluate a hypothetical South African consumer receipt dataset, from the economics of the market to the questions it could help investors answer.

    This episode is essential listening for anyone selling alternative data into smaller or less mature markets, or trying to understand what buyside users really need before a dataset becomes useful.

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    46 mins
  • Jordan Hauer: Taking Stock of the Alternative Data Industry
    Jun 12 2026

    In this episode of Selling Signals, we’re joined by Jordan Hauer, Founder and CEO of Amass Insights. Through Amass, Jordan helps investment firms discover, evaluate, and source datasets while also helping data providers better understand and monetise their assets.

    Having spent more than a decade at the centre of the market, Jordan has a unique perspective on how alternative data has evolved, from the industry’s early days of scarce and highly differentiated datasets to today’s world of abundant data and rapidly advancing AI tools.

    We discuss which datasets are seeing the strongest demand in 2026, how funds evaluate new data sources, and why sales cycles remain stubbornly long despite significant improvements in the market. Jordan also shares his views on trials, pricing, backtesting, and the common mistakes data providers make when trying to sell to investment firms.

    Whether you’re a data provider, investor, or anyone building in the data economy, this episode offers a valuable look at where the industry is heading next.

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    57 mins
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