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Semantic SEO

Semantic SEO

Written by: Alexander Rodrigues Silva
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In the Semantic SEO Blog podcast, Alexander Rodrigues Silva, a Semantic SEO expert with over two decades of experience and a background in Library Science, presents AI-generated summaries of his articles made with Google's NotebookLM. Discover how AI enhances insights into taxonomies, ontologies, and the search revolution, connecting the future of SEO to Information Science—an in-depth perspective on optimizing information on the Web.Alexander Rodrigues Silva Economics Marketing Marketing & Sales
Episodes
  • Why search engines stopped matching keywords
    Apr 13 2026

    This episode explores how the concept of semantic field, originating from linguistics, is fundamental to the evolution of modern SEO. Our program argues that optimization should transcend the mechanical use of keywords to focus on knowledge organization and domain modeling.


    We begin by defining the concept of semantic field, comparing it to the cluster strategy. Then we show practical examples of how to apply this in your daily work.


    See how contextual intelligence creates real advantages against traditional competitors and how library science taxonomies and thesauri improve the organization of digital data.


    By integrating principles of Library Science and Information Science, digital strategies can build topical authority through clear contexts and relationships between entities. This approach allows search algorithms to understand content more deeply, mimicking the human capacity to associate meanings. Ultimately, the text proposes a Semantic Workflow that uses contextual intelligence and structured data to ensure relevance and accuracy in information retrieval.


    If you want to learn, in practice, how to apply these strategies and tactics to your SEO projects, don't miss out! The Semantic SEO course from Semântico SEO, designed by Alexander Rodrigues Silva, is coming soon. Search Google for "Semantic SEO Course" and stay informed!


    Connect with me:

    📚 Check out my book: https://amzn.to/4bFPAj4

    📚 Check out my Semantic SEO course: https://semantico.com.br/en/semantic-agent.html

    🔗 Follow me on LinkedIn: https://www.linkedin.com/in/alexrodrigues/?locale=en_US

    📚 Read the Semantic Blog: https://semantico.com.br/blog/en/


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    42 mins
  • Information Architecture for AI Search Agents
    Apr 6 2026

    In this episode, you'll hear a practical summary based on the semantic implementation checklist from the article, explaining how to apply the two-level rule to improve site structure.

    We compare the benefits of each organizational model presented for large corporate portals, highlighting the strategic differences between the classic hierarchy and the flat structure.


    Learn the fundamental steps to integrate controlled vocabularies and reduce ambiguity.


    We analyze the vital connection between information architecture and the success of semantic SEO strategies in digital projects.


    The author of our source details different organizational models, such as flat and hierarchical structures, highlighting how the choice of navigation influences crawling by artificial intelligence. The work emphasizes the importance of combining the technical rigor of controlled vocabularies with the natural language of users to avoid ambiguities and data collapse.


    In addition, the content highlights the need for human curation and accurate metadata to ensure that search engines correctly understand the context of the information. Finally, a practical guide is presented for implementing structural improvements that optimize the findability and authority of large web portals.


    Connect with me:

    📚 Check out my book: https://amzn.to/4bFPAj4

    📚 Check out my Semantic SEO course: https://semantico.com.br/en/semantic-agent.html

    🔗 Follow me on LinkedIn: https://www.linkedin.com/in/alexrodrigues/?locale=en_US

    📚 Read the Semantic Blog: https://semantico.com.br/blog/en/

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    58 mins
  • Why Bad Information Architecture Costs Millions
    Mar 30 2026

    In this episode, we will discuss Information Architecture as an essential strategic tool for optimizing Semantic SEO and reducing financial losses caused by digital disorganization. The author explains that the logical structuring of data, based on standards such as NISO Z39.19, facilitates the understanding of search algorithms and improves the user experience.


    We focus on simplifying the relationship between information architecture and SEO for those starting out in the field. We will explain how to organize products using the seven types of concepts mentioned, using examples from a fashion e-commerce site to illustrate the intrinsic and extrinsic views.


    Learn how this organization helps increase sales and reduce losses.


    We explore fundamental categorization concepts, differentiating the intrinsic properties of objects from their extrinsic applications in the consumer's daily life. Through this organization, companies can reduce the cognitive effort of visitors, ensuring that content is found accurately. The article therefore argues that the union between information science and artificial intelligence is the way to increase organic visibility and conversion in complex environments.


    Connect with me:

    📚 Check out my book: https://amzn.to/4bFPAj4

    📚 Check out my Semantic SEO course: https://semantico.com.br/en/semantic-agent.html

    🔗 Follow me on LinkedIn: https://www.linkedin.com/in/alexrodrigues/?locale=en_US

    📚 Read the Semantic Blog: https://semantico.com.br/blog/en/

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    22 mins
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