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Setting Up Shop

Setting Up Shop

Written by: MERU
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About this listen

Today, anyone can be a content creator, but getting started is the hardest part. The most common “expert” advice is to pick a niche, but how do you even do that? In this podcast, we laser in on square one of the creator journey, and explore how successful creators in some of the most far-flung corners of the internet found their niche, and set up shop.© 2023 Meru Software Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From Campus to Creator: The Journey of Katie Xu
    May 22 2023

    Katie Xu, @katiexsocials , is a content creator, social media consultant, and entrepreneur looking to make her mark in the social media world. Her videos on TikTok give advice to aspiring content creators and share her journey as she pursues her dreams. With over 81k followers on TikTok, she is a trailblazer in the world of social media and content creation.

    In this episode, we discuss Katie's journey from college to content creation, her drive and motivation, her Project129, and much much more.

    TikTok: https://www.tiktok.com/@katiexsocials?_t=8cS0qC0B1Kd&_r=1
    Instagram: https://instagram.com/katiexsocials?igshid=MmJiY2I4NDBkZg==

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    47 mins
  • Riding the Rails of Success in Content Creation: Jed Paul
    May 16 2023

    Jed Paul, @jeddeo1 , is a comedy based content creator whose niche is focused on trains and transit. His iconic deadpan style humor catches his viewers' attention on TikTok. With 52k followers on TikTok, he has garnered a committed audience who are involved in the "Jed lore" as he calls it.

    In this episode, we discuss Jed's beginnings into content creation, his personal life and how that trickles into his content, and of course, trains. We hope you enjoy this episode as much as we enjoyed recording it, and with that, let's get started.

    Jed's socials
    TikTok: https://www.tiktok.com/@jeddeo1?lang=en
    Instagram: https://www.instagram.com/jeddeo1/

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    40 mins
  • Behind the Screens: The Creative Journey of UGC Content Creator, Baotran Bao
    May 8 2023

    Baotran Tran, @heyimtran , is a successful UGC content creator on TikTok. With over 68k followers, she helps fellow UGC creators with tips and tricks in working with brands, creating a digital content resume, and overall UGC content creation. Her vast knowledge and transparency of the subject makes her content enjoyable and helpful.

    In this episode, we dive into the world of user-generated content creation. We'll hear about her journey, from her humble beginnings to her current success as a thriving UGC creator. We'll explore the challenges she faced along the way, and how she overcame them to create content that resonates with their audience. We'll also discuss the unique benefits of UGC, such as its accessibility and authenticity, and how it has allowed Baotran to connect with others and build a loyal following. This episode is perfect for anyone interested in UGC or looking to learn more about the power of user-generated content creation.

    Instagram: https://instagram.com/tran.ugc?igshid=NTc4MTIwNjQ2YQ==
    TikTok: https://www.tiktok.com/@heyimtran?_t=8c9W4ykexfq&_r=1

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    48 mins
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