Share Your Story cover art

Share Your Story

Share Your Story

Written by: Michael de Groot - @stayingaliveuk
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The ‘Share Your Story’ podcast are interviews with small business owners. They begin by sharing their personal back story and their business growth journey, often sharing challenges along the way. Then we explore details of their current business offering and the tangible benefits they deliver to their clients. The purpose of the Podcast is to inspire start-ups and other business owners.

 Careers Economics Hygiene & Healthy Living Personal Success Self-Help Success
Episodes
  • Michael de Groot on the Business Infrastructure Podcast

    Michael de Groot on the Business Infrastructure Podcast
    May 11 2023

    Are you tired of pouring time and money into marketing efforts that just don’t connect with your audience? Have you been told to simply “tell a good story” but still aren’t seeing the sales boost you were hoping for? It’s time to discover the power of strategic storytelling.

    Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.

    In this episode, Michael shares tips to:

    Uncover the vital role of an enthralling business story in attracting and retaining customers,

    Tap into emotional connections for authentic, captivating stories that audiences will love, and

    Create impactful marketing videos that zero in on customer concerns and drive engagement.

    He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.

    Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!

    Resources

    Books:

    Why Is Storytelling So Important?: download Michael’s free e-book.

    The Hero’s Journey: a book by Joseph Campbell.

    Websites:

    Staying Alive UK: the main website of Michael’s company.

    Michael’s Storytelling Online Workshop Replay: an online workshop that will give you the foundation for bringing your business story alive in everything you create online and offline.

    Storytelling on LinkedIn: Michael’s online course, available on Udemy.

    Connect with Michael: access a full, curated list of other resources from Michael, including his social media profiles, bio, and his special interests in pickleball and taiko drumming!

    Originally published via: https://www.eqbsystems.com/podcast/253-small-business-advisors-crafting-the-perfect-business-story-with-michael-de-groot/
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    Less than 1 minute
  • Judy Dragon - Journey woman, ThetaHealing Technique® Master, Trauma Healing specialist and Author

    Judy Dragon - Journey woman, ThetaHealing Technique® Master, Trauma Healing specialist and Author
    Feb 10 2023
    My story is one of extreme darkness and trauma to one of transforming these difficult childhood experiences into a non-dualistic spiritual journey of deep healing and discovery for myself and many others.  The first 23 years of my life, I was sexually abused, physically tortured, and trafficked. Those words cover a vast amount of territory which I will only briefly discuss. There is no darkness I’m unaware of. What is and will be appearing on the world stage will shine further Light and Truth on my story.Through over 45 years of study and practice in various esoteric and alternative healing arts, both professionally and through personal transformation, I have assisted many in healing different conditions along with childhood abuse and its traumatic effects. Even at a young age, I knew I wanted to be of service to humanity.  Starting off at 10 as a self-appointed neighbourhood summer play counselor, I later volunteered as a teen nursing aid, and then shifted to being a dental hygienist for 26 years.I also holistically raised four home-birthed children. I didn’t use allopathic medicine but was their healing partner using Jin Shin Jyutsu® (Japanese hands-on healing art similar to acupuncture), herbs, and homeopathy. I additionally explored alternative ways to parent taking eight years of parenting classes.The awakening of the repressed trauma started to surface right after the Harmonic Convergence in 1987. By the early 90’s, I integrated a certification as a Clinical Hypnotherapist to bring added skills and awareness of the unconscious mind’s programs into my personal healing and private practice.By the late 90’s, I co-authored and co-edited, “Multiple Journeys to One: Spiritual Stories of Integrating from Dissociative Identity Disorder” presenting in the Northern California Bay area on TV, radio, at conferences for therapist associations and those who survived extreme sexual abuse.In 1998, I attended the very first ThetaHealing® workshop outside of Idaho when Vianna Stibal, the founder, came to Northern California. It was an instant click.’ Since that time, I attained the highest level of certification in ThetaHealing® Technique witnessing thousands of amazing healings, from broken bones mended in seconds to depression gone in one session to the fusion of dissociated personalities. The implementation of the belief work has made ThetaHealing® Technique, world-known in clearing those limiting and fearful thoughts, beliefs, and programs that stop people from moving forward in their purpose and manifestations.In 2009, I wrote the book, ‘Moving Beyond: Healing the Trauma of Physical and Sexual abuse through ThetaHealing.®’ This has provided the worldwide community with new tools to work non-dualistically with those who were abused as children. The revision is almost complete, and I trust it will be published by this Spring of 2023.Additionally, I’m a founding member of a non profit whose goal is to educate others in trauma healing through non dualistic spirituality, practical psychology and real science – The Moving Beyond Trauma Project. Along with the team members, our vision is to eventually be part of holistic centers for healing childhood trauma from abuse.During these times of increased trauma and transition, taking time to practice self care and a daily focused connection with the Divine Source–of-All energy that is always a part of us wherever we are, is so supportive, calming and transformational. We are all needed at this time to step up in our lives in a very different way by bringing ourselves fully ‘here’ and in alignment with our hearts and passion.Judy mentioned on the podcast that US Dept. of Health and Human Services whistleblower, Tara Rodas, had just stepped forward in wanting to go before congress with her information on Government sponsored, taxpayer-funded child trafficking. As it turned out, Tara spoke before the US House of Representatives in late April on this topic.https://rumble.com/v2kml8k-hhs-whistleblower-tara-lee-rodas-full-opening-statement-in-congressional-te.html https://rumble.com/v2ksqtw-veritas-mario-balaban-interviews-border-crisis-witnesses-after-their-congre.html Websites: https://theflowofhealing.com/my-journey and https://themovingbeyondtraumaproject.orgFacebook: https://www.facebook.com/movingbeyondhealingtraumaPodcasts on website and Spotify:  https://themovingbeyondtraumaproject.org/podcastVideos: https://themovingbeyondtraumaproject.org/videoBlogs: https://themovingbeyondtraumaproject.org/blogMoving Beyond book (Not revised form):On website: https://themovingbeyondtraumaproject.org/shop/Amazon: https://www.amazon.com/Moving-Beyond-Healing-Physical-ThetaHealing%C2%AE/dp/1616236620/ref=sr_1_1
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    1 hr and 3 mins
  • Alicia Butler Pierre - Business Infrastructure

    Alicia Butler Pierre - Business Infrastructure
    Jan 30 2023

    Alicia Butler Pierre is on a quest to revolutionize the way small businesses operate. She does that by speaking, coaching, writing, lecturing, and podcasting. She is the Founder & CEO of Equilibria, Inc. and the bestselling author of *Behind the Façade*, the world’s first published book on business infrastructure. She hosts the weekly *Business Infrastructure* podcast, which ranks in the world’s top 2%. She’s an adjunct instructor of Lean Principles at Purdue University and Operations Management at Nichols College. A chemical engineer turned entrepreneur, she’s advised, designed, and optimized processes for organizations including Coca-Cola, Shell Oil, The Library of Congress, and The Home Depot.

    Websites: https://aliciabutlerpierre.com - https://eqbsystems.com
    Podcast:https://businessinfrastructure.tv
    LinkedIn: https://www.linkedin.com/in/aliciabutlerpierre
    Twitter: https://twitter.com/Alicia_B_Pierre
    Instagram: https://www.instagram.com/Alicia_B_Pierre
    Facebook: https://www.facebook.com/AliciaButlerPierre
    Amazon: https://www.amazon.com/Alicia-Butler-Pierre/e/B07JJNF5X8
    YouTube: https://www.youtube.com/user/EquilibriaInc
    Free Resources: https://linktr.ee/alicia_b_pierre
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    53 mins
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