Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio.

All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who’s involved, what’s their mission, and how do they plan to carry it out?

DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data:

https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf

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Larry Williams joins Jared to talk shop about rewriting the growth playbook for B2B health and wellness brands. They discuss how it’s harder than ever to stand out among the AI-generated noise today, and how they're advising brands to gain traction through modern thought leadership and a value-first approach to relationship building.

All that, plus the Flava of the Week about Walmart’s new rural health ambassador pilot. What will determine the pilot’s success, and what does it signal about retail health’s latest pivot?

JOIN THE COMMUNITY (IT'S FREE)

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.

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We're joined by Kostas Koukoravas, Co-Founder and CEO of Qalzy, the first nutrition tracking platform that includes an AI-powered kitchen scale with a camera. He shares the impact on other areas of health when we remove the friction involved in calorie counting, and how it gives consumers a whole new way to track nutrition that fits within their constellation of care.

All that, plus a shout out to Altro Health for its recent fund raise and pivot to become the clinical infrastructure for wellness businesses.

JOIN THE COMMUNITY (IT'S FREE)

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.

Visit healthcarerapcommunity.com to create your account.

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See omnystudio.com/listener for privacy information.