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Side Projects Podcast

Side Projects Podcast

Written by: with Clara Malley Eli Williams and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.


Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co

Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • One Novelty Popcorn Bucket to Rule Them All

    One Novelty Popcorn Bucket to Rule Them All
    Sep 22 2026

    This week on the pod, Clara, Trey, and Eli discuss the Grey Lady’s campaign celebrating 175 years of print advertising, and the quote “advertising reflects the moments that shape our world,” really means in its current context. Plus, Bumble cribbing (to put it lightly) friend of the show Amy Rose Spiegel’s “Most Eligible New Yorkers” piece, and an exploration of novelty popcorn buckets.

    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • How to Find Cool Music

    How to Find Cool Music
    Sep 15 2026

    Georgia Jaffe is the founder of Indie Hourzz: an online music, media, and culture platform which hosts intimate live sessions, concerts, and more. We spoke with her about hosting shows in her college apartment, cold-calling the Coca-Cola hotline, whether there are still regional differences in music scenes, and how to build an audience that trusts your point of view.

    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.
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    44 mins
  • A Whole Earth Catalog for the New Space Age

    A Whole Earth Catalog for the New Space Age
    Sep 8 2026

    When you think about space exploration today, it’s easy to scoff at the profligate spending of billionaires drunk on ambition, the vanity trips laced with an impressive lack of self-awareness (best characterized by Gayle King’s “have you been?”), or even Space Force uniforms “inspired by the discipline of the Starship Trooper uniform.”


    But there are actually good, insightful, and even artful things happening. One of them is the launch of SPACE JUNK, a new print publication “examining the intersection of the culture of space travel and humanity’s relationship with the cosmos.” We spoke with Jack Mills about why space is both a “red herring” and an “excuse to think about the future and ways that we might rebuild,” an impending NASA partnership butt-dialling astronauts, and how he got Bottega Veneta to foot some of the bill.


    IG: @sideprojects__

    YouTube: @SideProjectsPodcast

    Substack: https://sideprojectsco.substack.com/

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    40 mins
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