Some of the smartest people Robin Joy coaches still can't pull the trigger. They're stuck in saver mode when the business needs them in builder mode.

Brian and Robin Joy unpack the mindset shift that separates the sellers who get going from the ones who keep studying. Why customers happily pay more on Amazon. Why Brian wouldn't drive to Walmart to save money but goes all day to make money. And the math behind the catalog: out of 1.4 billion ASINs, the sweet spot is the 2.4 million selling 50 to 199 units a month. That's the corner big corporations can't be bothered with. That's where we live.

The cure for analysis paralysis isn't more analysis. It's a shipment.

Kickstart program: silentjim.com/kickstart

Let's go test more ASINs.

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is a Section 3 Amazon seller audit, and is Amazon actually punishing sellers?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!

Watch this episode on our YouTube channel here: https://youtu.be/lV_v5TMF7UI

Show note LINKS:

3pmercury.com/friends - The best pricing on 3pMercury software!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

The tools are getting better, there's fewer sellers, there are more products to sell, Amazon's policies are getting clarified and more consistently enforced and best news yet - the shoppers are spending more than ever and projected to spend more in the future.

Clearly, right now and the next few years is a great time to be an Amazon reseller! But what's the best approach, What can we learn from the past? Let's talk about it.

Don't forget to check out our episode sponsor Sellerboard, our awesome sponsor - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time.

Use our link and get a free trial: https://SilentJim.com/numbers

Watch this episode on our YouTube channel: https://youtu.be/9zI8AGMm0Ws

Show note LINKS:

https://3pmercury.com/friends - The best price on 3PMercury

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.

Most new Amazon sellers as well as those investigating the Amazon FBA reselling business model have a handful of misconceptions and false premises about the opportunity. Today we discuss the facts and evidence regarding the most common mistaken assumptions that we see.

1. Saturation

2. Needs sales and discounts

3. Shipping and Shopping inconvenience

4. Suspensions and lost accounts

5. Is it a sophisticated model?

"Try 2D Workflow for free and see how much you could save every time you send in an FBA shipment to Amazon!" Check it out at SilentJim.com/2d

Watch this episode on our YouTube channel here: https://youtu.be/qLbXE9aBfuk

Show note LINKS:

3pmercury.com/friends - The best pricing on 3pMercury software!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

A coaching client messaged us this week ready to abandon his method. A few bad matches, a couple wrong orders, and a new surcharge from Amazon and suddenly the grass looks greener everywhere else. We've seen this movie before.

In this episode, we do the math on Amazon's new 3.5% FBA surcharge, show you the free lever most sellers ignore, and talk about why the people who win this game aren't the ones who found the perfect strategy, they're the ones who stopped restarting the clock.

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can Jeff help me with trademarks and LLC eastablishment?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!

Watch this episode on our YouTube channel here: https://youtu.be/X8bUXTEJseM

Show note LINKS:

3pmercury.com/friends - The best pricing on 3pMercury software!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

Today we meet a stay home dad who is crushing it reselling on Amazon while working about 15 hours per week. He's using 3PMercury and our training and is selling about $40K per month at 24% net margins. He sources predominantly in retail stores currently.

He's a one man show who has built a great flexible business! His kids love being part of it as well.

Don't forget to check out our episode sponsor Sellerboard, our awesome sponsor - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time.

Use our link and get a free trial: https://SilentJim.com/numbers

Watch this episode on our Youtube channel here: https://youtu.be/T1HsKPi0q1E

Show note LINKS:

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

SilentJim.com/msp- Multeseller Pro

3pmercury.com/friends - The best pricing on 3pMercury software!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

In today's episode, we have some big news to announce - the site of our TheProvenConference.com event is Las Vegas in August of 2026 and the tickets are now on sale for EARLY BIRDS!

Also, we have PREP CENTER TRAINING coming soon for those who want to use their spare storage space to generate cash by managing other people's inventory! Loads of opportunities are emerging for e-commerce warriors in April!

RELEVANT show note LINKS:

TheProvenConference.com - Join us in Las Vegas August 25-27th!

Latest 3pMercury updates for the two steps to Amazon reselling success - catch the replay here 3pmercury.com/webinar

SilentJim.com/prepcentertraining - learn to run a prep center in your spare space or how to prep more efficiently

SilentJim.com/msp - MultiSellerPro is the latest way to slay the ungating dragon!

SilentJim.com/podcast - What software do you need to do this business? Episode 1110 answers that popular question

What's the "new way" to do reselling? Episode 1129 discusses how to get off the "treadmill" version of Amazon reselling

Show note LINKS:

SilentJim.com/free11 - Get Jim's book FREE!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

Fear doesn't show up in a cape. He shows up in a cardigan, sits down at your kitchen table with a spreadsheet, and asks if you've run the downside scenario.

In this Coach's Corner, Brian and Robin Joy tell the story of the 11 years they spent "being fine" after a real estate crash, the hemorrhagic stroke that hit Robin weeks after they launched their Amazon business, and the moment they realized that if that didn't stop them, nothing would.

Then they turn it into something you can use. Why almost every seller hits a cash crunch between week seven and week twelve. Why "as much as I can" is not a plan. And the one hire that finally made their business click.

You didn't fail. You just flinched. Now get back up.

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If my bank statements don't show the full account number, should I switch banks?" Use the coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!

Watch this episode on our YouTube channel: https://youtu.be/rjLRt4_Bo0U

Show note LINKS:

3pmercury.com/friends - The best pricing on 3pMercury software!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

Let's talk about the tiny inconveniences that create a massive advantage as you build your products database for selling on Amazon.

Today's episode is with a returning guest. Ammi has been selling on Amazon since she was a teenager ineligible to even have her own selling account - and now she's become a valued leader on our team who is stacking seven figure sales years and teaching us all valuable insights as she goes! She's heavily into RA and wholesale and she breaks down the challenges and triumphs of running her own ecommerce business as a reseller on Amazon!

Come see Ammi in person at our upcoming TheProvenConference.com event in late August 2026- details on the website!

Show note LINKS:

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE!

Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

TheProvenConference.com - Dates and city announced!