Welcome to episode 21 of “Standard Values”. In this episode, Rick Bauer, Director of Customer Transformation at Sitecore, is joined by Tiffany Laster, Senior Business Consultant at Perficient and newly named Sitecore Strategy MVP.

🌟 Episode Highlights:

- Tiffany Laster shares her journey and insights as a Senior Business Consultant and Sitecore Strategy MVP.

- The critical role of personalization and data analytics in modern marketing.

- How creativity and data work together to drive customer engagement and business success.

- Real-world examples of innovative campaigns and the strategies behind them.

- The importance of a collaborative mindset in optimizing marketing strategies.

Whether you're a Sitecore professional or interested in the latest digital marketing trends, this episode offers valuable perspectives and strategies for staying ahead in the evolving digital landscape.

In this episode of the Sitecore Standard Values podcast, Sultan Semlali, a Customer Transformation Director at Sitecore, hosts a conversation with Ahmad Harb, the CTO of Omnia, a Sitecore partner. The discussion centers around the unique digital landscape of the MENA region, the fast-paced environment in Dubai, and the specific demands of clients in this area.

Ahmad highlights the rapid digital transformation in the region, noting how quickly things change and the need for businesses to keep up with these changes. He emphasizes the importance of understanding local governance, compliance, and security requirements, which are crucial for digital projects in the region.

Ahmad shares insights into some key projects Omnia has worked on, particularly in the government and oil and gas sectors. He mentions the long-term relationships Omnia maintains with its clients, such as ADNOC and the Abu Dhabi government, emphasizing the continuous value they provide over the years.

The conversation also touches on the importance of Sitecore's composable architecture, which allows for flexibility and quick adaptation to client needs. Ahmad discusses how composability helps deliver projects faster and more efficiently, aligning with the fast-moving culture of the region.

One of the standout projects Ahmad mentions is the digital transformation for COP28, which included the development of a website and a mobile app powered by Sitecore. This project involved serving 10 million visitors in two weeks, showcasing the scalability and robustness of Sitecore’s platform.

The podcast concludes with Ahmad discussing the importance of providing tangible value to clients through Sitecore, ensuring scalability, security, and personalized experiences. Sultan wraps up the episode by praising Omnia's capabilities and their successful partnership with Sitecore.

Join us in this exciting episode of the Standard Values Podcast, where we sit down in a Dublin Pub with Sean Broderick, Director of Product Marketing, to recap the recent SUGCON EU event. Dive into a comprehensive discussion about the key takeaways, innovative strategies, and forward-thinking solutions unveiled at the conference. Sean shares his expert insights on how these developments impact digital marketing and the broader Sitecore community. 🔹 Episode Highlights: Key innovations and announcements from SUGCON EU In-depth analysis of new Sitecore features and their implications Sean Broderick's perspective on future trends in digital experience platforms 📅 Recorded live at SUGCON EU, this episode is a must-watch/listen for marketers, developers, and digital strategists eager to leverage Sitecore's latest capabilities to transform customer experiences. Don't miss out on expert insights and behind-the-scenes discussions! ✨ Subscribe for more insights and make sure to leave your thoughts in the comments below. Let’s discuss how these new developments can revolutionize your digital strategy!