Welcome to episode 21 of “Standard Values”. In this episode, Rick Bauer, Director of Customer Transformation at Sitecore, is joined by Tiffany Laster, Senior Business Consultant at Perficient and newly named Sitecore Strategy MVP.

🌟 Episode Highlights:

- Tiffany Laster shares her journey and insights as a Senior Business Consultant and Sitecore Strategy MVP.

- The critical role of personalization and data analytics in modern marketing.

- How creativity and data work together to drive customer engagement and business success.

- Real-world examples of innovative campaigns and the strategies behind them.

- The importance of a collaborative mindset in optimizing marketing strategies.

Whether you're a Sitecore professional or interested in the latest digital marketing trends, this episode offers valuable perspectives and strategies for staying ahead in the evolving digital landscape.

In this episode of the Sitecore Standard Values podcast, Sultan Semlali, a Customer Transformation Director at Sitecore, hosts a conversation with Ahmad Harb, the CTO of Omnia, a Sitecore partner. The discussion centers around the unique digital landscape of the MENA region, the fast-paced environment in Dubai, and the specific demands of clients in this area.

Ahmad highlights the rapid digital transformation in the region, noting how quickly things change and the need for businesses to keep up with these changes. He emphasizes the importance of understanding local governance, compliance, and security requirements, which are crucial for digital projects in the region.

Ahmad shares insights into some key projects Omnia has worked on, particularly in the government and oil and gas sectors. He mentions the long-term relationships Omnia maintains with its clients, such as ADNOC and the Abu Dhabi government, emphasizing the continuous value they provide over the years.

The conversation also touches on the importance of Sitecore's composable architecture, which allows for flexibility and quick adaptation to client needs. Ahmad discusses how composability helps deliver projects faster and more efficiently, aligning with the fast-moving culture of the region.

One of the standout projects Ahmad mentions is the digital transformation for COP28, which included the development of a website and a mobile app powered by Sitecore. This project involved serving 10 million visitors in two weeks, showcasing the scalability and robustness of Sitecore’s platform.

The podcast concludes with Ahmad discussing the importance of providing tangible value to clients through Sitecore, ensuring scalability, security, and personalized experiences. Sultan wraps up the episode by praising Omnia's capabilities and their successful partnership with Sitecore.

Join us in this exciting episode of the Standard Values Podcast, where we sit down in a Dublin Pub with Sean Broderick, Director of Product Marketing, to recap the recent SUGCON EU event. Dive into a comprehensive discussion about the key takeaways, innovative strategies, and forward-thinking solutions unveiled at the conference. Sean shares his expert insights on how these developments impact digital marketing and the broader Sitecore community. 🔹 Episode Highlights: Key innovations and announcements from SUGCON EU In-depth analysis of new Sitecore features and their implications Sean Broderick's perspective on future trends in digital experience platforms 📅 Recorded live at SUGCON EU, this episode is a must-watch/listen for marketers, developers, and digital strategists eager to leverage Sitecore's latest capabilities to transform customer experiences. Don't miss out on expert insights and behind-the-scenes discussions! ✨ Subscribe for more insights and make sure to leave your thoughts in the comments below. Let’s discuss how these new developments can revolutionize your digital strategy!

Navigating the Journey to Customer Experience Excellence with Vaishali Dialani

In this episode of Sitecore Standard Values, Sultan Semlali, Customer Transformation Director at Sitecore, is joined by Vaishali Dialani, a senior CX strategist at Konabos and recognized leader in customer experience management (CXM). Broadcasting from Dubai, they discuss the evolving landscape of marketing, the pivotal role of customer experience in business strategy, and the journey of discovering one’s niche within the field.

Vaishali shares insights from her career progression, emphasizing the impact of analytics, strategic planning, and the integration of emotions in crafting compelling customer experiences. Highlighting key projects, challenges, and the importance of execution in strategy, they explore how businesses can more effectively engage with their customer base through emotional understanding and targeted campaigns.

Vaishali also discusses her contribution to the CX5 project, a book that aims to demystify customer experience management, and the fundamental importance of community engagement and mentorship in fostering the next generation of CX professionals.

Connect with Vaishali Dialani: https://www.linkedin.com/in/vaishalidialani/

Time stamps

00:00 Welcome to Sitecore Standard Values Podcast

00:47 Introducing Vaishali Dialani: A CX Strategy Expert

02:14 Vaishali's Journey into Marketing and CX

02:37 The Evolution of Marketing and Finding a Niche

07:43 The Importance of Strategy in Customer Experience

17:46 Challenges in Implementing CX Strategies

23:47 The Power of Community Engagement and Sharing Knowledge

29:49 Vaishali's Core Value: Integrity

30:47 Wrapping Up and Call to Action

🎙️ Join us in Episode 17 of "Standard Values," where we delve into the top digital marketing trends and strategies of 2023. Hosted by Rick Bauer, this episode features insights from Jonathan Corley and highlights the best resources for Sitecore marketers, as showcased on [PersonalizeCX]https://personalizecx.com/best-of-2023-top-20-assets-for-sitecore-marketers-and-digital-experience-strategists/ 🚀 Episode Highlights: - In-depth analysis of 2023's top 10-ish assets for Sitecore marketers and digital experience strategists. - Exclusive insights from Jonathan Corley on GenAI's role in marketing and the impact of technologies like ChatGPT. - Discussion on mastering personalization in digital marketing and the future of AI in content creation. - Strategies for maximizing the value of Sitecore's tools in digital marketing. 💡 Whether you're a Sitecore professional or interested in the latest digital marketing trends, this episode offers valuable perspectives and strategies for staying ahead in the evolving digital landscape. #Sitecore #DigitalMarketing #GenAI #JonathanCorley #StandardValuesPodcast #2023Review 👍 Like, Share, and Subscribe for more insightful episodes. We welcome your thoughts and comments below! Links: [PersonalizeCX - contains all of Jonathan's links and more!] https://personalizecx.com/best-of-202... [Christine Bookless Podcast Episode]    • Tech Evolution & Sustainability: Unve...   [Chris Nash - Relevant Edge] https://www.relevant-edge.com/solutio... [James Gray - Ultimate Guide to Generative AI]   / ultimate-guide-generative-ai-marketing-pro...   [Tiffany Laster - DAM Analyticcs] https://blogs.perficient.com/2023/05/... [AgencyQ Data Migration Tool] https://www.sitecore.com/partners/sol...

Join Sultan on the latest episode where he meets Zach Dugas, Global Product Owner - Content Management Systems & SaaS at Thule Group in Sweden. We often talk about people being jack of all trades, well Zach is the real one. Zach used to work as a chef in multiple cuisines around the world. Out of curiosity, he decided to venture in Customer Experience and Technology. 11 years later, he is still at Thule playing a key role in the organisation’s digital transformation. 

Thanks to his background in cooking, customer experience and technology, he provides an innovative way to look at digital transformation. During the conversation, he shares how cooking a risotto is not so much different than driving a transformation project.

Enjoy the show!

Connect with Zach via: https://www.linkedin.com/in/zach-dugas-02b26788/

Thule Group: https://www.thule.com/nl-nl/

Welcome to Episode 15 of Sitecore Standard Values. In this episode, we dive into the fascinating world of Sitecore, sustainability, and cutting-edge technology. Join us as host Rick Bauer and guest, Christine Bookless, (recently former) Lead Sitecore Optimization Consultant at Sagittarius (now at Nemetos Tanasuk) explore the exciting journey of technology evolution and its impact on sustainability! In this podcast, we unveil the power of composable technology and how it's revolutionizing the way businesses operate. Christine walks us through the transformation of Sitecore and the exciting move toward composable technology. But hold on, it's not just about technology – it's about making a positive change for our planet and society. Discover the true essence of sustainability (ESG) and how it's becoming a driving force for businesses. It's not just a buzzword; it's a mindset that's reshaping the business landscape. We'll unravel the art of identifying inefficiencies in tech stacks, paving the way for streamlined operations and reduced carbon footprints. Join us as we explore inspiring success stories where technology and sustainability shake hands. From system consolidation to carbon footprint reduction, we're making waves in the right direction. Discover the superhero role of composable technology – it's not just about efficiency, it's about securing a stable business future. But wait, there's more! Christine shares insights into the world of upskilling and reskilling, ensuring you're on top of the technological wave while maintaining a strong commitment to corporate social responsibility. So, if you're ready to unlock the secrets of Sitecore, sustainability, and innovative technology, this episode is your golden ticket. Tune in and embark on a journey where technology and sustainability go hand in hand.

Join us for this conversation between Sultan and Harry Boers, Principal Consultant Strategy at Macaw. The interview evolved around Digital Transformation (is it even still a thing?), how he guides organizations in their change initiatives and how he uses his high pace mindset to make things move.. 

Harry is a seasoned expert in digital strategy, business development, and change consultancy. Harry has dedicated over 25 years of his career to helping organizations navigate and accelerate in the digital world. With his optimistic, rational, and non-conformist approach, he has been instrumental in planning and executing digital strategies, designing roadmaps, and coaching teams.

Harry currently holds the role of Principal Consultant Strategy at Macaw, a leading IT and digital marketing company based in the Netherlands. In this capacity, he serves as a trusted advisor for key accounts, a thought leader, and a driver of knowledge management within the organization.

Harry is not only a strategist and consultant but also a keen podcaster. He recently hosted a podcast on the application of OpenAI in businesses, exploring topics like the future of AI and its safety implications.

With his wealth of experience and his resourceful approach, Harry has been a significant force in digital transformation, continually pushing the boundaries of what's possible in the digital realm.