Andy Hoxsey’s family came to the Napa Valley in the early 20th century and through successive generations have farmed and sold grapes, as well as taken significant entrepreneurial risks. Andy tells the story of his (and the Pelissa family’s) acquisition of Napa Wine Company in 1993, with the expressed intention of creating the first high-touch custom crush business, certainly in the Napa Valley but quite possibly in the world. Napa Wine Co was where such brands as Pahlmeyer, Colgin and the star consulting winemaker Helen Turley incubated their brands. On the podcast, Andy shares some interesting stories from his long history in the wine business.

https://www.napawineco.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The Podhouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

While looking through LinkedIn comments on the platform, host Carol Collison came across a fascinating marketing campaign for a high-end wine product released on Black Friday: Tank Garage’s Black Market. She reached out to the winery’s General Manager to learn more. In this conversation you’ll hear what a wine company founded and managed by marketing professionals looks like. Tank Garage is a company that addresses the wine consumer who wants access to the company’s inventive, limited-run products. This strategy creates exclusivity and scarcity which keeps the winery’s customers interested and engaged.

https://www.tankgaragewinery.com/

https://www.tankgaragewinery.com/lubrication/black-market

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran

Third generation wine business owner Jason Haas joins host Carol Collison to talk about how his “Tablas Creek Blog,” which he’s maintained consistently for 20 years, has helped him promote his Paso Robles-based wine brand. The discussion identifies the reasons why the blog has helped his business, why he is able to stick with it, and touches on other newer social media efforts. In addition, the subject of how the company has embraced direct-to-consumer sales, and why they still maintain a strong wholesale presence. For example, he has found that wine writers across the country are more likely to write about his company if the wines are available in their readers’ markets. This pioneer of the California Rhone movement has many fascinating insights into what it takes to succeed in the wine business.

https://tablascreek.com/

https://blog.tablascreek.com/about/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Editor: John Kiernan, The PodHouse Productions

www.thepodhouseproductions.com

Music: Nate Collison

Logo Photography: John Corcoran