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Social University

Social University

Written by: Caryn Terradas
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Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.© 2025 Social University Economics Marketing Marketing & Sales
Episodes
  • Turning Your Content Into Cash: Interview with the Expert
    Sep 13 2025

    In this week’s episode of What’s Up Wednesday, we’re diving into the world of social media monetization with expert guest Angela, who manages creators with audiences in the millions. From follower requirements to which platforms pay the most, Angela shares insider knowledge and practical tips to help creators turn content into consistent income. Learn why Facebook still leads in payouts, how affiliate links open doors to brand deals, and why consistency always beats chasing viral moments.

    In this episode, we cover:

    05:00 How many followers you really need to monetize
    12:30 Which platforms pay the most (and why Facebook leads)
    20:00 Breaking down ad revenue, bonuses, and affiliate programs
    30:00 Why original content matters and how to avoid reposting penalties
    38:00 How to share affiliate links without sounding “salesy”
    45:00 Common monetization myths & Angela’s advice for new creators

    Whether you’re a new creator or a seasoned content manager, this episode will help you cut through the noise, understand your options, and build a social media income stream that lasts.

    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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    46 mins
  • Social Media Myths Exposed!: The truths every business owner needs to hear
    Sep 5 2025

    In this week’s episode of What’s Up Wednesday, we’re debunking the top social media myths that hold businesses back. From thinking social media is free to believing more followers equal success, Karen shares practical advice and team wisdom to help you focus on strategies that actually work. Learn why quality engagement beats vanity metrics, how to reuse content effectively, and why done is always better than perfect.

    In this episode, we cover:

    00:40 Myth 1: Social media marketing is free
    01:20 Myth 2: You need to be on every platform
    02:00 Myth 3: More followers equals success
    03:10 Myth 4: You must post multiple times a day
    04:00 Myth 5: Scheduling tools hurt your reach
    05:20 Myth 6: Social media is only for young people
    06:10 Myth 7: Social media isn’t for direct sales
    07:00 Myth 8: Content must be perfect
    08:00 Myth 9: Never reuse content
    09:00 Myth 10: You can ignore negative comments
    10:00 Team Tips: Learning social media, growth isn’t overnight, social media alone isn’t enough

    Whether you’re running your own accounts or managing a team, this episode will help you cut through the noise, save time, and build a social media strategy that grows your business authentically and effectively.

    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

    Support the Show

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    Show More Show Less
    16 mins
  • Turn Followers Into Clients (Without Feeling Salesy)
    Aug 30 2025

    Turn Followers Into Clients Without Being Pushy

    In this week’s episode of What’s Up Wednesday, we’re sharing how to turn social media followers into paying clients—without sounding like a walking sales pitch. Learn why building trust matters more than hard selling, how to position your services as solutions, and the small changes that help people say yes naturally. Plus, discover 10 proven strategies to grow your business while keeping your approach authentic and professional.

    In this episode, we cover:

    • 00:40 Why trust—not pressure—drives sales
    • 01:20 How educating your audience builds credibility
    • 02:00 Asking better questions to uncover real needs
    • 03:10 Using social proof to let clients sell for you
    • 04:00 Framing your services around outcomes, not features
    • 05:20 Creating low-risk offers that build confidence
    • 06:10 Setting urgency without resorting to pushy tactics
    • 07:00 Being transparent about what you can and can’t do
    • 08:00 Giving prospects time to decide
    • 09:00 Letting go gracefully when it’s not the right fit

    Whether you’re trying to sell services, book consultations, or grow a client base, this episode will show you how to connect with prospects, demonstrate value, and turn followers into long-term customers—without ever feeling salesy.

    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

    Support the Show

    Support the show

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    Show More Show Less
    14 mins
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