Want to create irresistible offers? In this episode of Sold Out Events, host Zach Hesterberg explains the Five Essential Buyer Beliefs every coach, consultant, and entrepreneur must establish to skyrocket event sales, boost conversions, and confidently grow a thriving coaching business. With extensive experience building multiple seven-figure businesses and working alongside top six, seven, and eight-figure coaching brands, Zach Hesterberg shares powerful insights to help you master marketing psychology for group events and one-to-many selling.

Discover why your marketing promotions and webinar ads may be underperforming, and learn how to strategically instill the beliefs needed for prospects to take action NOW. Key topics include identifying customer pain points, positioning your method as the best solution, leveraging strategic testimonials, and differentiating your personal brand through core values. Zach Hesterberg also reveals expert tips on creating urgency, building trust in a skeptical market, and using emotional motivators to convert attendees into high-ticket clients.

If you’re ready to take your business to the next level, this episode is packed with actionable frameworks and real-world stories you can implement today.

In this episode, you’ll learn:

The five essential buyer beliefs for coaches

How to instill belief in buyers through marketing

The value of differentiating with personal values and branding

How to leverage external and internal motivators

How you can create exponential growth through one-to-many selling

Timestamps:

00:00 Instilling Doubt to Drive Action

03:19 Webinars: The Superior Solution

06:36 Overcoming Objections with Testimonials

09:48 Busy Professional's Fitness Challenges

15:52 Leveraging Widely Accepted Beliefs

18:33 Early Adopter Advantage in Marketing

21:58 Time for Change in Business

26:29 Mastering Sales Through Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode of Sold Out Events, host and paid events expert Zach Hesterberg dives into the biblical principle of pruning and reveals how it can be a game-changer for entrepreneurs, coaches, and consultants. Learn why letting go of unproductive systems, offers, marketing strategies, expenses, and even team members is essential for business growth, success, and stepping into your next God-given season. Drawing from scriptures like Matthew 3:10 and John 15:1-2, Zach explains that pruning isn't punishment, it's preparation for greater multiplication and breakthrough in your life and business.

In this episode, you’ll learn:

The spiritual and practical foundations of pruning in entrepreneurship

Real-world examples of what to prune in your coaching, consulting, or event-based business

The mindset shift needed to make tough but fruitful decisions, including letting go of team members or outdated strategies

Proven steps to analyze your systems, offers, marketing tactics, expenses, and relationships for optimal growth

How to maintain a continual heart posture for ongoing improvement and stewardship

Whether you’re leading a six-figure launch or just getting started with live events, this episode is packed with actionable insights to help you honor your calling, maximize your results, and serve your community with excellence.

Timestamps:

00:00 Power of Pruning

05:29 Letting Go and Trusting God

09:31 Letting Go of Old Systems

13:24 Embrace Change, Prune for Growth

16:21 Continual Pruning for Growth

17:58 Praying for Courage and Vision

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Unlock the mindset shift that will transform your coaching business in this episode of Sold Out Events! Host Zach Hesterberg, paid events expert, dives deep into what truly separates average coaches from thriving coaching business owners. If you’re a coach or consultant serious about increasing revenue, scaling operations, and making a bigger impact in 2026 and beyond, this episode is a must.

Discover the critical difference between being a coach and being an entrepreneur in the coaching industry. Zach Hesterberg shares practical examples and strategies to help you step out of the one-on-one coach mentality and into business owner mode, covering topics like building impactful systems, leveraging group coaching programs, making smart investments, and setting ambitious financial goals. You'll learn why shifting your focus from client results alone to expanding your vision, infrastructure, and scalability is key to building a sustainable, profitable coaching business.

This episode also dives into faith-based entrepreneurship, the Be-Do-Have principle, and how to multiply your impact for both clients and your wider community. Whether you’re running events, scaling online programs, or planning to build a coaching empire, Sold Out Events is your go-to resource for actionable, inspirational advice!

Zach Hits On:

Coach vs. Entrepreneur mindset

Building scalable coaching businesses

Importance of systems and infrastructure

Investing in skill acquisition

Setting strategic, actionable goals

Leveraging time for higher impact

Power of self-identification and vision

Timestamps:

00:00 Coach vs. Business Owner Mindset

03:06 Coach vs. Coaching Business Mindset

07:02 Maximizing Time Through Group Coaching

11:25 Building Business Beyond Core Skills

13:12 Building a Business, Not Coaching

17:23 Scalable Sales Strategies Explained

21:55 Coaching Identity and Income Insights

24:03 Think Like an Entrepreneur

25:52 Can Your Business Run Alone?

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/