Jim Lombardo sits down with **Tony Borden** of **Greenwich Village Social Club** for a fast-moving, smart conversation about building places—and brands—that people actually return to. Tony brings sharp insight on why experience beats hype, how consistency quietly outperforms trends, and what most businesses still misunderstand about hospitality in the age of content and video.

They move easily from music and culture to strategy and execution, unpacking how taste, restraint, and judgment matter more than flashy tools. Tony’s wit and clarity turn this into less of an interview and more of a masterclass disguised as conversation.

If you care about creating something memorable—and not just loud and pretty—this episode lands.

Jim Lombardo pulls up a chair with Erin Reddan, founder of ECR Vintners, for a conversation that tastes less like a lecture and more like a well-balanced pour. They talk about building a wine business without the cork-sniffing, starting ECR in a New York apartment, and why trusting your instincts matters just as much as trusting your palate. Erin shares what it really takes to turn passion into product, how entrepreneurship resembles a long fermentation process, and why success—like good wine—should be enjoyed, not overanalyzed.

Finish: Bright, confident, and best enjoyed with curiosity. Pairs well with risk-takers, founders, and anyone who orders wine they actually like.

Rick Biolsi**, managing partner of Bartley & Dick, joins *The Sounds of Success* for an episode that swings from Van Halen to Led Zeppelin and somehow makes room for potatoes, quarries, and Don Draper along the way. Rick walks Jim through his journey from rural Pennsylvania to running a New York agency, unpacking how a creative kid became a strategist, storyteller, and unwilling beard model.

They dive into the realities of marketing today — why customers don’t care as much as companies hope, what makes a campaign actually land, and how to stay resilient when the industry gets loud. Rick opens up about self-doubt, pivots, leadership, and the surprising lessons baked into a lifetime of creativity.

Funny, sharp, and refreshingly honest, this episode goes behind the curtain of modern branding and the mindset it takes to keep reinventing yourself.