Welcome to SoupRadio Podcast @SoupRadio247. I'm your host Greg and today I had some thoughts I wanted to share with my industry colleagues about the need to bring our industry to the communities we serve by showcasing THEIR voices.

Greg Buckley discusses the importance of community engagement, sharing knowledge, and leveraging media platforms to strengthen the automotive industry and support local communities.

keywords

community engagement, automotive industry, media platforms, industry support, local communities, content creation, industry advocacy

key topics

Community engagement in the automotive industry

Using media platforms for industry advocacy

Supporting local communities through content and outreach

sound bites

"We have every right to struggle"

"Different trades, same commonality"

"It's time to make a change"

Chapters

00:00 Community Engagement and Responsibility

08:36 Amplifying Voices in the Industry

16:41 Building Connections Beyond the Automotive Sphere

resources

Frank Lutz - Wrench Nation - https://www.wrenchnation.com

Shop Fix Academy - https://shopfixacademy.com

302.fm Buck Stops Here - https://302.fm

Welcome to SoupRadio and the SoupRadio Podcast. Today we have the pleasure of talking to one of the best shop owners, a longtime coach of Elite Worldwide and dear friend, Gene, "Mr Fantastico" Morrill of Certified Auto in Glendora, California.

Keywords

Elite Conference, business motivation, customer retention, wealth building, automotive industry, shop management, personal growth, mentorship, business strategies, small business

Summary

In this conversation, Greg Buckley and Gene discuss their experiences at the Elite Worldwide Ignite Conference, focusing on the importance of inspiration and motivation in business. They share insights on transitioning to a smaller shop, the significance of building wealth through effective business practices, and strategies for retaining customers. The discussion emphasizes the value of mentorship and the importance of understanding vehicle maintenance and value in the automotive industry.

Takeaways

The Elite Conference provides valuable inspiration and motivation.

Transitioning to a smaller shop can lead to better management and profitability.

Building wealth is crucial for long-term success in business.

Customer retention is more cost-effective than acquiring new customers.

Understanding the true value of a vehicle is essential for customers.

Effective communication with customers enhances trust and loyalty.

Mentorship plays a significant role in personal and professional growth.

Business strategies should be tailored to individual shop owners' goals.

Maintaining vehicles can save customers significant money in the long run.

Creating a positive work environment leads to better staff performance.

"Best move of my life."

"You can do whatever you want."

"Make money and build wealth."

Chapters

00:00 Welcome and Conference Overview

02:45 Inspiration and Motivation in Business

05:40 Transitioning to a Smaller Shop

08:19 Building Wealth Through Business

11:24 Customer Retention Strategies

14:01 Understanding Vehicle Value and Maintenance

Welcome to @SoupRadio247 and our latest podcast. I'm your host Greg Buckley and thank you for listening in.

Keywords

automotive marketing, business growth, SEO, security breach, emotional resilience, industry conferences, family support, Lyft Automotive Marketing, Kelsey Outram, Elite Conference

Summary

In this conversation, Greg Buckley interviews Kelsey Outram from Lyft Automotive Marketing at the Elite Conference in Arizona. They discuss Kelsey's journey into automotive marketing, the unique approach of his company, and the challenges faced in business growth, including a significant security breach. Kelsey shares insights on emotional resilience, the importance of family support, and the value of industry conferences. They also touch on personal interests and future goals for the business.

Takeaways

Kelsey Outram started Lyft Automotive Marketing in 2020, focusing on the auto repair niche.

The company differentiates itself by offering exclusive services to clients within a specific radius.

SEO is a major focus for Lyft Automotive Marketing, providing long-term value to clients.

Kelsey emphasizes the importance of building trust with clients, especially in the early stages.

Industry conferences are vital for networking and continuous learning in the automotive sector.

Kelsey faced a significant security breach that impacted his business operations.

Emotional resilience and family support played a crucial role during the crisis.

The company is looking to expand into other automotive-related verticals.

Kelsey enjoys CrossFit as a personal outlet and values family time.

The experience has made Kelsey more aware of the vulnerabilities in business operations.

"We became closer together."

"We're not going backwards."

"I was really into CrossFit."

Chapters

00:00 Welcome to the Elite Conference

02:41 Kelsey Outram's Journey into Automotive Marketing

05:43 The Unique Approach of Lyft Automotive Marketing

08:24 Overcoming Challenges in Business Growth

11:02 The Importance of Networking and Learning

13:55 Dealing with a Major Crisis: The Google Ads Hack

19:34 Emotional Impact and Family Support

25:22 Looking Ahead: Goals and Future Plans