In this conversation, Brandon Morphew and Chris Mehlman reflect on the year 2025, discussing the challenges and opportunities faced by the bike industry, particularly in relation to e-bikes and the impact of AI on personal and professional growth. They explore the importance of service in bike shops, the evolving landscape of e-bikes, and the role of technology in enhancing productivity and critical thinking.

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In this episode of Spokes and Strategy, hosts Brandon Morphew and Chris Mehlman discuss the evolution of technology in cycling, focusing on how apps like Strava and Ride with GPS have transformed the cycling experience. They explore the impact of these technologies on community building, route planning, and the cycling industry, while also considering the balance between technology and traditional cycling experiences.

In this episode of Spokes and Strategy, hosts Brandon Morphew and Chris Mehlman welcome Kelly Catale, Executive Director of New England Youth Cycling and founder of Team KellCat Devo. Kelly shares her journey from a professional racer and role in the corporate world to leading youth cycling initiatives, emphasizing the importance of mentorship and community building. The conversation explores the challenges and growth opportunities in youth cycling, highlighting the impact of creating inclusive and supportive environments for young athletes.

Be sure to check out NEYC here! They area always looking for coaches! https://www.neyouthcycling.com/

You can also use the team finder tool here: https://www.neyouthcycling.com/team-finder

Follow Kelly here: https://www.instagram.com/kelly.catale/?hl=en