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Starting a Business with Little Capital

Starting a Business with Little Capital

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This week on Campus Hustlers, we’re featuring Jemimah Emmanuel, the CEO and founder of Chéri Yummy Yums — a fast-growing pastry brand known for its unique recipes, premium ingredients, and customer-first approach.

Jemimah is a 200-level Pharmacy student at Ahmadu Bello University, Zaria, who turned a simple hobby into a campus-famous brand recognized for consistency, quality, and unforgettable flavors.

Her journey wasn’t easy. She started with little to no capital, limited equipment, and voices telling her to choose school over business. But Jemimah refused to quit. Through resilience, creativity, and discipline, she built Chéri Yummy Yums into a standout brand in a highly competitive market.

In this episode, she shares her journey, lessons from building a business with little resources, and how she balances academics with entrepreneurship.

Connect with her on

Facebook:https://www.facebook.com/share/1DMPiMymgJ/

IG:https://www.instagram.com/ch.eriyummyyums?igsh=MTNyMm56cXpsMWFxMg==

Whatsapp:https://wa.me/2347047305400

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