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The Skate Ramp metaphor in my book is really the front half of the S-curve, or lifecycle of any business or brand. But this curve is not fixed. It is always in formation. And founders DO have the power to raise the S-curve's height and affect its slope. This requires analytics, monitoring, and risk-taking, where many founders become complacent.

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#strategy
#entrepreneurship

My book? Ramping Your Brand: How to Ride the Killer CPG Growth Curve.

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Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Send us Fan Mail

The single biggest problem I sniff out in otherwise very successful, high-growth companies is under-communication. It is very easy for overwhelmed founders to forget that their most important role is to provide direction and assured vision. Listen as I explain how your culture will devolve if you do not do this. It may sound familiar.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Send us Fan Mail

CPG brands that start in retail easily get sucked into fulfilling requests for exclusive UPCs. Negotiating your way out of these situations, including walking away, is critical to focused strategic growth. Listen in as I kick your sales team in the proverbial butt.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com