Ben Dunford interviews Fiachra Breathnach about his journey as a plant mechanic and electraction specialist, covering apprenticeships, training, job pressures, and the growing role of electric and lithium batteries in plant equipment. They discuss industry costs, emissions systems, right-to-repair, mental health for technicians, and practical tips for young people considering the trade.

Part two of an in-depth conversation with Dara McHugh of Agri‑Man Marketing and Management. Dara explains how TikTok transformed his reach, the realities of remapping and repairs, the hidden costs of running a machinery business, and the challenge of scaling while protecting quality.

Topics include diagnostic tools and software, managing customer expectations and warranties, building a sustainable team, and the mindset needed to grow a niche agri‑business without burning out.

Welcome to another episode of the Steel Toe Truths podcast, where host Ben Dunford delves into the fascinating journey of Darragh McHugh, founder of Agrimel Marketing and Management. Discover how Dara's unintentional foray into marketing transformed into a thriving business. Listen as he shares insights from his early days at a machinery dealership to pioneering social media trends in the agricultural sector.

This episode unpacks the challenges and triumphs Dara faced while setting trends with TikTok in machinery advertising, his innovative approaches, and the evolving dynamics of marketing within Ireland.

In Episode 5 we talk to Jack Martin of Jack Martin Motors in Clonmel co. Tipperary. We talk all things Business, life and Motor Trade.

In episode 4 Ben and Donnacha answer a list of questions sent in by our followers over the last week. all based around business, tractors and balancing work and life.

Nathan Maher gives us his full story from growing up, to becoming self employed, having his first child, becoming big on social media and releasing music.

In this episode Ben and Donnacha speak to Kieran Sandford of Kieran Sandford Motors. And get his highs and lows, and everything in between in the motor trade.

Episode 1 is where Ben and Donnacha tell a bit about who they are and what the podcast series is about. Steel toe truths will be posted weekly from here on out. Thanks for watching!