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Sticky Lawyers

Sticky Lawyers

Written by: John Reed
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As an attorney, how do you build trust so your clients stick to you? Do your unique practice areas, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions? Host John Reed talks with real lawyers and has them share the stories about how they got sticky and what they've done to set themselves apart from the competition.© 2026 Rain BDM All Rights Reserved Economics Marketing Marketing & Sales
Episodes
  • Sticky Lawyers Looks Back: Lives in Practice
    Jan 8 2026

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    What if you can’t separate the lawyer from their identity?

    This compilation features attorneys whose practices aren't just what they do—they're who they are. They didn't choose their niches through market analysis or strategic planning. Their practices chose them.

    The pattern is clear: authenticity creates the most sustainable practices. The conscientious orthopedic surgeon becomes a conscientious personal injury lawyer. The geneticist who brings science to law and law to science. The proud son of Polish World War II refugees who helped shape Poland's commercial law framework.

    The stories of these and eight other Sticky Lawyers prove that the most fulfilling legal careers emerge when lawyers bring their whole selves to their work—their backgrounds, their struggles, their victories, their identities.

    In this special compilation, host John Reed looks back at guests who show that for some Sticky Lawyers, you can’t separate the person from the practice.

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    53 mins
  • Sticky Lawyers Looks Back: The Architects & Builders
    Dec 31 2025

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    What separates lawyers who wait for opportunities from those who create them?

    Architects and builders don’t just succeed in their practices—they invent them. They see gaps in the legal landscape and fill them with innovation, creativity, and determination.

    These are lawyers who treated their practices as laboratories, testing business models before scaling them. They created infrastructure for career paths that didn't exist, transforming fringe concepts into recognized professions. They designed self-sustaining programs and constructed technological platforms to solve systemic problems.

    In this special compilation episode, Sticky Lawyers host John Reed looks back at guests who have rethought the practice of law, the solutions they offer, and ways to meet clients and their needs where they are.

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    47 mins
  • Sticky Lawyers Looks Back: The Multidimensionalists
    Dec 29 2025

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    Many great attorneys are hyper-focused on the law they practice. But other remarkable lawyers enhance their practice skills with disciplines outside the law. We call them multidimensionalists.

    Ultra-endurance racing. Stand-up comedy. Ballet and music. Emergency medical response. Even clown performance. More than hobbies or creative outlets, these parallel pursuits can be every bit as demanding—and rewarding—as a legal career.

    This special episode looks back at Sticky Lawyers who refuse to let the profession consume them entirely. No armchair quarterbacks or weekend warriors here; just eleven attorneys who prove that expansion—not reduction—is the path to both professional excellence and personal fulfillment.

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    48 mins
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