Stop Entering Crowded Markets: How to Create One | Subrat Pani | #TGV737 cover art

Stop Entering Crowded Markets: How to Create One | Subrat Pani | #TGV737

Stop Entering Crowded Markets: How to Create One | Subrat Pani | #TGV737

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What if the biggest entrepreneurial opportunities aren't hiding in breakthrough technologies, but in everyday frustrations that millions silently accept?In this masterclass episode of The Guiding Voice, host Naveen Samala sits down with Subrat Pani, Co-founder of OneAssist, investor, and seasoned business leader with past leadership stints at ICICI Bank, Kotak Mahindra, and SBI Cards. Subrat breaks down the gritty reality of category creation, how to validate true customer demand versus vanity adoption, building genuine trust, and navigating the unpredictable path of long-term entrepreneurship.In this episode, you’ll discover:- Why conviction is the only true currency an entrepreneur has- How to spot "unsolved" consumer pain points before anyone else- Why customer adoption can be misleading (and how to avoid vanity metrics)- Solving point-of-sale go-to-market (GTM) challenges in retail- The reality of AI as a superpower that removes mundane tasks- Why there is no such thing as "autopilot" in business🔗 Connect with Subrat Pani & OneAssist:https://www.linkedin.com/in/subrat-pani-5118704/Website: https://www.oneassist.in🎙️ About The Guiding Voice:The Guiding Voice is a global podcast community dedicated to shaping careers and lives through candid conversations with global leaders, executives, and change-makers.🔔 Subscribe to @TheGuidingVoice for more masterclasses with industry visionaries!#Entrepreneurship #StartupLessons #BusinessGrowth #TheGuidingVoice #OneAssist #Podcast #MarketCreation #LeadershipVideo Chapters & Timestamps00:00 - Teaser: The Entrepreneur’s Real Currency02:10 - Welcome & Introducing Subrat Pani04:50 - Rapid Fire Round 1: Fast Insights & First Thoughts06:21 - Guiding Voice & Value Systems07:05 - Top 3 Habits: Authenticity, Discipline & Faith10:35 - Toughest Entrepreneurial Lessons & Near-Death Moments12:35 - Identifying Overlooked Consumer Pain Points15:00 - Building a Category That Didn't Exist Before18:15 - Validating Niche Ideas vs. Misleading Signals21:20 - Solving Large Problems: Niche vs. Scalable Cohorts23:25 - The Defining GTM Moment at Point of Sale25:38 - Cross-Functional Skills & Reasons to Buy (RTB)28:00 - Opportunities in an AI-Driven World31:05 - How First-Time Founders Build Unbreakable Customer Trust33:05 - Angel Investor Perspective: Common Founder Mistakes36:22 - The "Autopilot" Myth After 15 Years in Business38:40 - Rapid Fire Round 2: Billboards, Books & Superpowers44:20 - Starting from Zero Today: Mental Wellness & The Planet46:00 - Advice for Hesitant Entrepreneurs47:45 - Closing Reflections & Host Takeaways49:55 - Trivia: The Surprising Origins of InsuranceConnect with the host:https://www.linkedin.com/in/naveensamala/Also, Tune into our Marathi, Hindi, Gujarati, Telugu & Kannada podcasts here:YouTube:https://www.youtube.com/c/TGVMarathihttps://www.youtube.com/c/TGVHindihttps://www.youtube.com/c/TGVGujaratihttp://www.youtube.com/@tgvteluguhttps://www.youtube.com/c/TGVKannadaGrab a copy of Naveen Samala’s latest book, “69 Naked Truths”Amazon: https://tinyurl.com/69NTAMZNFlipkart: https://tinyurl.com/69NTFPKTTGV Inspiring Lives Volume 2 is on AmazonVolume 2:Notion Press: http://surl.li/tmkryUse the Coupon code: NAVEEN20 on notionpress.com to avail a 20% discountKindle Edition:http://surl.li/tmmmnAMZ IN: http://surl.li/tmmnbAMZ UK: http://surl.li/tmmnlFOLLOW ON X:@guidingvoice@naveensamalaExplore more at: https://www.theguidingvoice.net Hosted on Acast. See acast.com/privacy for more information.
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