In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are brought to market.

They break down why so many brilliant medical innovations flop on launch, how their platform acts as "genetic testing" for drug assets, and why the near-term financial payoff for commercial AI outpaces R&D by over a decade.

Learn more about Decyd: https://decyd.ai/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube:

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our latest episode of Strange Coordinates, we dive into the fast-moving world of consumer electronics with Laura Kaye, Global Social Media Director at Booking.com. Drawing from her years at Samsung Mobile, Laura breaks down how tech giants engineer brand love, while navigating the rising consumer craving for digital detoxes.

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Show notes:

Find Laura Kaye on LinkedIn: https://www.linkedin.com/in/lauraaokaye/

Find Laura Kaye on Instagram: https://www.instagram.com/lauraaokaye/

Ingenius - Samsung makes fun of iPhone X: https://www.youtube.com/watch?v=kr37mJ37WOY

Samsung - Ostrich (2017): https://www.youtube.com/watch?v=arpbDsa8IRU

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we’re going back to 2009: the year of Kanye at the VMAs, the Miracle on the Hudson, and the 56% market share peak of the BlackBerry. But this isn't just a nostalgia trip. We’re digging into how a tactile email machine reshaped global politics, contributed to the 2008 financial crisis, and turned us all into rats in a digital Skinner Box. Are you using your phone, or is it using you?

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Show notes: A brief, ignoble history of the BlackBerry on Wall Street: https://www.marketplace.org/story/2011/12/13/brief-ignoble-history-blackberry-wall-street Wall Street’s ‘CrackBerry’ Withdrawal (Published 2011): https://archive.nytimes.com/dealbook.nytimes.com/2011/10/12/wall-streets-crackberry-withdrawal/ A Romance With Risk That Brought On a Panic (Published 2011): https://archive.nytimes.com/dealbook.nytimes.com/2011/12/11/a-romance-with-risk-that-brought-on-a-panic/ Clinton BlackBerry photo led to State official’s query about email account: https://www.politico.com/blogs/under-the-radar/2016/06/hillary-clinton-emails-probe-blackberry-224154 What's Behind BlackBerry Addiction: https://www.inc.com/hardware/articles/200610/blackberryaddict.html

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Editing by Patrick Elmore: https://www.patrickelmore.co/

Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.

We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers from both the territorial and Zesty Paws teams to find out what actually happens behind the monitor.

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Learn more about Zesty Paws: https://zestypaws.com/

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

Subscribe to our newsletter: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Topher Burns

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up?

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our newest episode of Strange Coordinates, we dive into OpenAI and the identity crisis happening across the landscape. Everyone’s racing to make emotional, cinematic ads… but do they know what they stand for?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Subscribe on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our latest Strange(r) Coordinates interview, we sat down with Kelly Colbert, fractional CMO for the Humane Society, to explore how brand strategy works when your goal is purpose, not profit. From her days at Anthem to leading communications for one of the world’s top animal welfare organizations, Kelly shares insights on authenticity, empathy, and storytelling that connects hearts as much as minds.

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https://www.linkedin.com/in/kellycolbert/

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📌 Subscribe on YouTube for more Strange(r) Coordinates: https://www.youtube.com/@StrangeCoordinates?sub_confirmation=1

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Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

How did a simple dog biscuit become a cultural icon? 🦴

In this episode of Strange Coordinates, Topher Burns and Robert Balog explore the surprising story of Milk-Bone — a brand that turned an everyday pet treat into a ritual, a household name, and even a piece of advertising history.

You’ll learn:

🐾 How Milk-Bone went from functional snack to cultural symbol

🐾 Why advertising shaped not just what dogs eat, but how people relate to them

🐾 The role of play, absurdity, and memory in building lasting brands

If you’ve ever given your dog a treat without thinking twice, you’ve been part of Milk-Bone’s story.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/