The evolution of retirement has been changing for decades and with people living longer than before, many people are wondering where they will end up when their time comes.

This week on the show, Brad explores the sunk cost fallacy and why knowing when to walk away can be one of the most important financial decisions you make. From holding onto losing investments and staying in unfulfilling careers to continuing to spend money on something simply because you've already invested so much into it, Brad breaks down how our past decisions can cloud our judgment and keep us from making better choices for the future. He explores the psychology behind why we struggle to let go, how emotions like guilt and fear of failure influence our financial behavior, and why investing more time or money into something doesn't always make it worth saving. Whether you're holding onto a bad investment, questioning a major financial commitment, or struggling to walk away from something you've already put so much into, this episode challenges you to rethink how you make decisions. Because sometimes, the smartest financial move isn't knowing when to keep going, but recognizing when it's time to let go.

Listen Now!

Show Highlights Include:

· What is Sunk Cost Fallacy? (1:45)

· Loss Aversion (6:30)

· Commitment Bias (7:30)

· Endowment Effect (8:30)

· Strategies (12:00)

To schedule your free retirement tracking meeting, specifically for first responders, head to http://pensionattention.com/ or call us at 805-410-5454.