In Episode 12 of Surviving Amazon, Jonny Bradley sits down with Colin Raja who’s mastered the art of high-impact product launches. With millions in sales behind him, Colin breaks down the key elements that make or break a launch, from strategy and timing to mindset and momentum.

If you’re planning your next launch, or your first... this episode is stacked with real-world insights to help you hit the ground running.

🎧 Listen now to learn how to launch like a pro and truly Survive Amazon.

In this episode of Surviving Amazon, we dive into one of the biggest challenges for Amazon sellers...finance. Jonny Bradley is joined by Aimee Litchfield from Choice Business Loans, an expert in helping e-commerce businesses secure the right funding solutions.

From avoiding costly loan mistakes to understanding when (and if) you should borrow, Aimee shares insider knowledge that could save your business thousands. Plus, she uncovers the truth about Amazon loan offers, common finance misconceptions, and even how to get other people to pay your VAT!

Whether you’re a new seller or a seasoned brand owner, this episode is packed with must-know financial strategies to help you Survive Amazon.

🎧 Tune in now!

Expanding globally on Amazon? Then you can’t afford to get your translations wrong. Jana Krekic, founder of YLT Translations, is an expert in localised Amazon listing translations that actually convert.

In this episode, Yana breaks down why ChatGPT isn’t the answer for listing translations (and how relying on it could cost you sales). She explains the critical nuances of local languages, how to truly connect with international customers, and the small details that make or break your conversions.

If you’re serious about global expansion, this is a must-listen! 🎧

In this episode, the focus is on Amazon ranking strategies for 2025, featuring guest Oana Padurariu, who has thoroughly analyzed Amazon’s algorithm updates and ranking science. Many sellers struggle with gaining exposure, and this episode uncovers why and what actions need to be taken to improve rankings.

Key Topics Discussed:

• Why sellers struggle to rank despite having great products.

• Amazon’s latest ranking factors and how they are evolving in 2025.

• Scientific insights into how Amazon’s algorithm works.

• Actionable strategies to improve product visibility and organic ranking.

Why Listen?

If you’re an Amazon seller looking to crack the ranking code, this episode translates complex Amazon data into practical steps to get your products seen and sold.

Today, we’re joined by Neilen Mayani, an Amazon entrepreneur who successfully built and sold his brand for a life-changing exit. Now, he’s on a mission to help other aspiring entrepreneurs achieve the same. Neilen’s expertise in branding, intellectual property protection, and building solid systems is what sets him apart. In this episode, he shares how protecting his brand was crucial to maximizing its value and avoiding costly mistakes. Tune in to hear his journey, the lessons he learned along the way, and what it was like to secure the payday every Amazon seller dreams of.

My Amazon Guy (MAG) has been scaling his multimillion dollar agency for years whilst also building brands on Amazon. He's learned the hard way too many times than he can count. In today's episode learn exactly how he did it, what he thinks you should look out for in 2025 as an Amazon seller and ultimately he shares how to actually survive on Amazon.

In this episode, we’re joined by Rahul Chawla, a seasoned compliance professional working with Qima, a global leader in quality control and supply chain compliance. With years of experience helping brands and sellers navigate the intricate world of product safety and regulatory standards, Rahul has seen it all, from hidden compliance pitfalls to game-changing strategies that keep products on the shelves and sellers in business.

Rahul’s expertise spans everything from lab testing and inspections to navigating ever-changing market regulations, making him the go-to authority for ensuring your products meet Amazon’s strict requirements. Whether you’re launching a new product or troubleshooting compliance issues, Rahul brings valuable insights to help Amazon sellers thrive in an increasingly competitive marketplace.

This is an episode no seller should miss, because when it comes to product compliance, ignorance isn’t bliss; it’s expensive.

Vincenzo Toscano, founder of Ecomcy knows exactly what it's like to see sellers thrive on Amazon but equally as a global speaker, having spoken with thousands of sellers, he also knows what it's like to just about survive. So what's the trick? How come some sellers can never scale into the 7 and 8 figures? In this episode Vincenzo discusses exactly what you need to do in your own business so you can reach those targets successfully.