What does it really take to become an Amazon advertising expert? And what happens when hard work and ambition don't quite go to plan?

In this episode of TACOS Tuesday, Sell Global's Hamish Conway sits down with business partner and Head of Advertising, Sebastian Hargreaves, for a different kind of conversation.

From chasing a professional football career to building his expertise in Amazon advertising, Seb shares the setbacks, lessons and experiences that shaped his approach to business, problem-solving and leadership.

They also explore what drives Seb, why solving the right problems matters, and what excites him about the future of Amazon advertising.

An honest, entertaining conversation about ambition, resilience and the person behind the Amazon Ads expertise.

Tune in for a different side of TACOS Tuesday!

Q4 is the biggest opportunity of the year for many Amazon brands but a few costly mistakes can quickly derail your results.

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal 6 critical Q4 mistakes Amazon brands need to avoid heading into Black Friday, Cyber Monday and the peak holiday shopping season.

Some of them might seem obvious. Others could be quietly costing you sales, increasing your ad spend and hurting performance at exactly the wrong time.

If you’re selling on Amazon this Q4, listen to this before your next big deal event.

Tune in to learn what to watch for and how smarter preparation can make a significant difference to your Q4 results.

Where are your customers actually shopping and is your brand showing up there?

In this episode of TACOS Tuesday, Hamish Conway sits down with marketplace expert Alvin Jap from Samsung to unpack what it really takes to expand into new marketplaces without damaging the retail relationships you’ve already built.

With experience spanning retail, Kimberly-Clark, Amazon and now Samsung, Alvin brings a unique perspective on how brands can navigate an increasingly complex marketplace landscape. They dig into how different platforms attract different shoppers, why a one-size-fits-all marketplace strategy doesn’t work, and how brands can manage pricing and channel conflict while creating the right offer for each audience. They also explore the growing role of loyalty programs and how AI is changing the way customers discover, compare and choose products.

For brands looking beyond traditional retail for their next stage of growth, this conversation is packed with practical insights on where the opportunities are and how to put your brand where shoppers are already buying.