George Dubec and AI expert Joann “JC” Coffey, CEO and founder of KGU International and the JC Coffey Foundation, break down AI in plain English for business owners and everyday people who aren’t sure where to start.

They kick things off with the major AI platforms (ChatGPT, Claude, Gemini, Kimi, and Google AI Studio and Labs), how to find them, and why most offer free versions to try first. Joann explains why she thinks the best way to learn AI is to pick something you’re passionate about and start talking to it. They also discuss why business owners can’t afford to wait, and how to decide between learning AI yourself and hiring help.

George then shares how he uses ChatGPT in daily life, from comparing products and shopping for a car to researching health questions and prepping for doctor visits. They also touch on using it for self-reflection and matchmaking, and plan to dedicate a future episode to that topic.

In the second half, Joann gives a live walkthrough of Google’s NotebookLM, a tool that lets you build your own knowledge base from videos, websites, and documents. You can ask questions of just your sources and generate podcasts, videos, whiteboard shorts, mind maps, reports, study guides, and even SOPs in multiple languages. She also introduces her “no human in the loop” (NHIL) concept, where AI systems run on guardrails you set.

In this episode:

• How to find and try ChatGPT, Gemini, Claude, and other AI platforms for free
• How business owners can get started with AI right now
• Practical ways to use ChatGPT for shopping, research, and personal growth
• What NotebookLM is, how to access it, and how long it takes to learn
• A look at the “no human in the loop” approach to automation

Resources and links:

• Tech Unfiltered: techunfilteredagi.com (sign up for updates and free trainings in South Florida and online)
• Joann Coffey: kguinternational.com, jccoffeefoundation.org, and YouTube (KGU International)
• NHIL: nhil.net
• George Dubec: theultimatenetworker.com
• Sponsors: LinkMe (link.me/ultimatenetworker) and America’s Real Deal (americasrealdeal.com)

New to AI and not sure where to begin? In this episode of Tech Unfiltered, George Dubak sits down with Joanne “JC” Coffey of KGU International for a plain-English look at getting started with ChatGPT.

George, who ran the Internet Business Hour radio show for 12 years across 35 markets, shares how he went from avoiding AI to using it for about half of his tech time in just a few months. He explains how he used ChatGPT to research a new car purchase, size up a supplement he saw advertised on TV, and prepare for conversations with his doctor.

JC, who has worked in AI since 2019 and was an early prompt engineering developer, brings a reality check. She explains why it’s smart to test your prompts across more than one AI tool so you don’t end up trusting a single answer, and how to do it for free with Arena.ai.

In this episode:

How beginners can get started with ChatGPT for free

Why prompts matter: garbage in, garbage out

Using AI to compare products, check marketing claims, and spot red flags before you buy

Why AI can make you feel smarter than you are, and how to keep yourself grounded

Comparing ChatGPT, Claude, and other models side by side on Arena.ai

Building a website with AI, and how AI agents and digital twins can help turn visitors into customers

How LinkMe lets you build a digital business card and sell branded merchandise without holding inventory

Resources mentioned:

Tech Unfiltered: techunfilteredagi.com

KGU International: kguinternational.com

George Dubak: theultimatenetworker.com

LinkMe: link.me/ultimatenetworker and link.me/realjoannecoffey

Subscribe to Tech Unfiltered for more straight talk on AI, AI agents, and the technology changing how we work and live.

Welcome to Episode 2 of Tech Unfiltered, where we explore the rapidly evolving world of artificial intelligence (AI), Artificial General Intelligence (AGI), and the technologies shaping our future.

Hosts George Dubeck, the Ultimate Networker, and Joann Coffey of KGU International bring you insights into the AI revolution and its impact on business, everyday life, and human connection.

From understanding emerging AI technologies and navigating the changing digital landscape to exploring innovation, business opportunities, and the challenges of adapting to a technology-driven world, Tech Unfiltered delivers conversations designed to keep you informed and ahead of the curve.

Whether you're an entrepreneur, business leader, technology enthusiast, or simply curious about what's next, join us as we break down complex topics, explore new possibilities, and discuss how to prepare for the future of AI.

Tech Unfiltered — Real conversations. Emerging technology. No filter.