In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.

We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.

At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.

But what makes Social Templates Co different is how tailored it is to our industry.

What we talk about in this episode:

✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.

✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.

✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.

✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.

The magic is in layering your voice, your client stories, and your perspective on top.

And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co

(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)

Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients.

If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create more of those “it was an easy yes” moments in your own business.

• The real reasons my last three couples booked me
• What I’m doing before someone even inquires that makes them feel ready to say yes
• How my brand and messaging build trust without me having to oversell
• The subtle shifts I’ve made that improved my inquiry-to-booking rate
• Why your process matters just as much as your photos
• How to position yourself so clients stop price shopping

Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.

I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.

Because yes… inquiries might feel slower for some of you.
But this conversation is about so much more than that.

It’s about understanding how your entire marketing ecosystem works together.

And more importantly… how it needs to evolve.

We talk about the truth that’s been true for decades:
When things feel slow, it doesn’t mean your business is broken.
It means things are shifting.

And the photographers who are willing to adjust? They’re the ones who keep growing.

In this episode, we talk about:

• Why “low inquiries” is often a signal to refine, not panic
• The difference between leads, conversions, and actual bookings
• What’s working right now in marketing (and what’s not hitting like it used to)
• How funnels are playing a bigger role in converting clients
• Where ManyChat fits into your strategy (and how to use it intentionally)
• Looking at your full customer journey from first touchpoint to booked client
• Why relying on old strategies can quietly stall your growth
• The importance of adapting your messaging and offers to today’s buyer
• The real conversation around injuries, capacity, and navigating seasons when life impacts business

• 
  

This episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.

Because success isn’t about chasing one tactic…
It’s about understanding how everything works together and being willing to evolve as it changes.

If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.

Follow Elena S Blair on Instagram

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! https://racheltraxler.com/apply

💛 Sponsor Love: Aftershoot

Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly.

Try a month free https://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching https://racheltraxler.com/apply

🌞 Resources https://racheltraxler.com/shop