January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in.

In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.

Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower pace intentionally so you can build stability now and set yourself up for a stronger year ahead.

In this episode, I cover:

Why a slower January doesn’t mean your business is failing

How I think about funnels The mindset shifts that help me stay grounded

Website updates that quietly increase conversions over time

Backend systems and processes I focus on

How I set realistic goals without burning myself out

If you’re feeling discouraged by lower numbers, questioning your direction, or wondering what you should be doing right now, this episode is for you. January isn’t a dead month. It’s a setup month.

Press play if you want clarity, calm, and a grounded plan for building momentum without forcing it.

💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.

We dive deep into what separates photographers who book high-end clients from those stuck in the volume hustle, and how shifting your client experience can completely change your business.

In this episode, we cover:

What defines a luxury photographer in today’s marketWhy high-end clients value experience over technical perfection

How client perception plays a bigger role than your portfolio

The mindset shift required to attract premium photography clients

How to elevate your client journey before, during, and after the shoot

Why luxury clients are buying confidence, trust, and ease

The difference between selling photos and selling a high-touch experience

How to position yourself so clients choose you without price shopping

Miles explains that luxury photography isn’t about being the most expensive or exclusive, it’s about creating a seamless, intentional experience that makes clients feel taken care of at every step. From communication to delivery, every touchpoint matters.

If you’re ready to step into higher-end photography, refine your brand positioning, and attract clients who value your expertise (not just your images), this episode will change how you think about your business.

🎧 Listen to the full episode of That Photography Girl wherever you get your podcasts.

🎥 Where to Find Miles Witt Boyer

Instagram: https://www.instagram.com/mileswittboyer/

Website: https://www.mileswittboyer.com

💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.

But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly?

One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:

how she builds sneak peeks into her workflow without burning outwhy timing matters (the emotional high = the shareability high)

what types of images to select for maximum impact

how sneak peeks create instant social proof + buzzhow this strategy has shaped her brand reputation over the years

We also talk about the reality behind it:

balancing boundaries, editing efficiently, not feeling “behind,” and avoiding people-pleasing traps.

Because yes, same-day sneak peeks can be magical… but they should also be sustainable.

Key Takeaways

Same-day sneak peeks aren’t about pressure. They’re about intention + experience

Delivering images while emotions are fresh = organic reach you cannot buy

Sneak peeks train clients to celebrate you, credit you, and share your work

🎥 Where to Find Hope Taylor

Instagram: @hopetaylorphotography

YouTube: Hope Taylor https://www.youtube.com/c/HopeTaylor

Website: hopetaylor.com

She’s a wealth of education, tough love, and joyful photography energy. Follow her. You will not regret it.💛

Sponsor Love: Aftershoot

This episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

Because same-day sneak peeks feel a lot lighter when you’re not drowning in Lightroom purgatory.

https://aftershoot.com/friends/?ref=racheltraxler

CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡

Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop