If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when their work is solid and their experience is strong.We talk about how today’s buyers are more cautious, slower to commit, and doing far more research before ever hitting “contact.” That doesn’t mean they’re gone. It means you need to meet them in new places.Rachel walks you through three new doors to knock on when inquiries are down:Visibility channels that work before someone is ready to bookLong-term traffic sources that keep working even when social is quietRelationship-based opportunities that convert warmer, more aligned clientsThen she leaves you with five clear action steps you can take this week to create momentum again without overhauling your entire business or burning yourself out.This episode is part mindset reset, part strategy, and fully designed to help you move forward with confidence instead of panic.You’ll walk away with:Reassurance that this slowdown isn’t personalA clearer understanding of how buyers are thinking right nowPractical next steps to adapt your strategy and stay booked long-termIf you’ve been questioning yourself lately, this one’s for you.You’re not behind. You’re just being asked to evolve.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in!

Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month!

💛 Sponsor Love: Aftershoot

This episode is brought to you by my favorite AI culling program, Aftershoot. (the best and coolest!) Remember that all of your items used in AI are private and not shared anywhere else. Today I share with you all your privacy concerns you may have.

Join here! You get 30 days free to try! Use code: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?

In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.

This conversation is especially for photographers who:

Keep hearing clients ask, “Do you offer video?”

Feel intimidated by adding film to their services

Want to increase booking value without adding chaos to their workflow

We’re pulling back the curtain on how photo + film packages actually work in real life and how you can start offering them without becoming a full-time videographer.

In this episode, we cover:

Why couples are increasingly wanting both photos and video

The easiest ways photographers can add film without burning out

What you need to know to get started

Pricing and packaging considerations when adding video

Common mistakes photographers make when trying to offer film

This episode is practical, honest, and meant to help you see video as an opportunity not an overwhelming add-on.

If you’ve ever thought, “I love the idea of offering video, but I don’t know where to start,” this one is for you.

Guest: Benji and Miriamhttps://salarmediainc.comhttps://www.instagram.com/_salarmedia/?hl=en

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in.

In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.

Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower pace intentionally so you can build stability now and set yourself up for a stronger year ahead.

In this episode, I cover:

Why a slower January doesn’t mean your business is failing

How I think about funnels The mindset shifts that help me stay grounded

Website updates that quietly increase conversions over time

Backend systems and processes I focus on

How I set realistic goals without burning myself out

If you’re feeling discouraged by lower numbers, questioning your direction, or wondering what you should be doing right now, this episode is for you. January isn’t a dead month. It’s a setup month.

Press play if you want clarity, calm, and a grounded plan for building momentum without forcing it.

💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.

We dive deep into what separates photographers who book high-end clients from those stuck in the volume hustle, and how shifting your client experience can completely change your business.

In this episode, we cover:

What defines a luxury photographer in today’s marketWhy high-end clients value experience over technical perfection

How client perception plays a bigger role than your portfolio

The mindset shift required to attract premium photography clients

How to elevate your client journey before, during, and after the shoot

Why luxury clients are buying confidence, trust, and ease

The difference between selling photos and selling a high-touch experience

How to position yourself so clients choose you without price shopping

Miles explains that luxury photography isn’t about being the most expensive or exclusive, it’s about creating a seamless, intentional experience that makes clients feel taken care of at every step. From communication to delivery, every touchpoint matters.

If you’re ready to step into higher-end photography, refine your brand positioning, and attract clients who value your expertise (not just your images), this episode will change how you think about your business.

🎧 Listen to the full episode of That Photography Girl wherever you get your podcasts.

🎥 Where to Find Miles Witt Boyer

Instagram: https://www.instagram.com/mileswittboyer/

Website: https://www.mileswittboyer.com

💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.

But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly?

One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:

how she builds sneak peeks into her workflow without burning outwhy timing matters (the emotional high = the shareability high)

what types of images to select for maximum impact

how sneak peeks create instant social proof + buzzhow this strategy has shaped her brand reputation over the years

We also talk about the reality behind it:

balancing boundaries, editing efficiently, not feeling “behind,” and avoiding people-pleasing traps.

Because yes, same-day sneak peeks can be magical… but they should also be sustainable.

Key Takeaways

Same-day sneak peeks aren’t about pressure. They’re about intention + experience

Delivering images while emotions are fresh = organic reach you cannot buy

Sneak peeks train clients to celebrate you, credit you, and share your work

🎥 Where to Find Hope Taylor

Instagram: @hopetaylorphotography

YouTube: Hope Taylor https://www.youtube.com/c/HopeTaylor

Website: hopetaylor.com

She’s a wealth of education, tough love, and joyful photography energy. Follow her. You will not regret it.💛

Sponsor Love: Aftershoot

This episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.

Because same-day sneak peeks feel a lot lighter when you’re not drowning in Lightroom purgatory.

https://aftershoot.com/friends/?ref=racheltraxler

CODE: RACHELTRAXLER

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler instagram.com/racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡

Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.

We cover:

• What Social Templates Co is and who it’s for

• How and why it was founded

• Simple ways to diversify your content

• Why mixing content types matters for growth, sales, and storytelling

Social Templates Co helps photographers and creatives show up consistently online with strategic, done-for-you templates.

🤍 Sponsor:Check Out Social Templates Co

If you want plug-and-play content systems made for creatives, explore Social Templates Co and start posting with ease.socialtemplates.co

instagram.com/socialtemplates.co

Use code RACHEL for a free month to try it out!Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)