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The A-Player Show

The A-Player Show

Written by: Ugis Balmaks
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The A-Player is the show for 8 and 9-figure founders tired of being the bottleneck in their own company.

Host Ugis Balmaks is a founder turned headhunter who's hunted true A-players for 100+ eCommerce and SaaS founders. The best people aren't applying. You have to hunt them.

Every week, get tactical on how to stop doing everyone's job and hire the people who move the needle.

© 2026 The A-Player Show
Economics
Episodes
  • Hiring Beats AI (The Ultimate Business Skill)
    Jul 17 2026

    Hiring is the ultimate business skill — more valuable than knowing AI or the latest marketing channel. If you can find and land A-players, you can build anything.

    Ugis exited an 8-figure business in 2020 and has since spent 10,000+ hours doing nothing but hunting A-players for 100+ 8- and 9-figure brands, poaching from names like Alex Hormozi, Tony Robbins, AG1 and Golden Hippo. 93% of those hires are still there a year later, and he closes 80%+ of his searches (the industry average is ~20%).

    In this episode he breaks down the exact system.

    In this episode:

    - Founder takes on X: is the "laptop lifestyle" a myth? We react to a viral take on the dark side of scaling a 90-person agency - plus Ryan Deiss on scaling into "no man's land."

    - Job ad reaction: a media buyer role posted by @markbuildsbrand — what makes the ad work, and why the best hires get hunted.

    - 14 principles for closing 80% of your roles from "only hire to solve a bottleneck" to "get a work sample" and "stack specialists instead of hunting unicorns."

    - The outreach message that gets a 46% reply rate (vs. the 25% industry average), broken down line by line.

    - A live case study: hiring a conversion designer for a 9-figure e-commerce brand.

    • Two mistakes we made this week and how to introduce an unconventional hiring test the right way.
    • What a founder-turned-headhunter sees that a career recruiter completely misses.

    Have a key role you want an expert to fill?
    Book a call: https://recruitermill.com/qualify

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    40 mins
  • Why an $80M Ecom Brand Stopped Hunting the Perfect Hire (and Built a Team Instead)
    Jul 8 2026

    Your job description should read like a sales page, not a corporate list of synergies.

    In episode 1 of The A-Player Show, founder-turned-headhunter Ugis Balmaks(Recruiter Mill) breaks down how 8 and 9-figure e-commerce founders actually hire.

    He gives live reactions to hiring takes from Ryan Deiss and Ayman Al-Abdullah, then to two real e-commerce job ads (a head of growth and a creative strategist), including how he'd sell the opportunity better and why putting the real base salary in the ad gets you more applicants, not fewer.

    He breaks down a case study of a brand that scaled to $80M in its second year after it stopped hunting one "unicorn" creative strategist and hired specialists who are each 10 out of 10 in a single area.

    Then: the 6 ways his team uses AI in hiring (and 2 they don't, at least for now), the 4 things he needs to know before taking on a role, and the 4 elements that turn a job description into a sales page.

    Got an open role and want our help? Book a call: https://www.recruitermill.com/qualify

    X - https://x.com/ugisbalmaks
    LinkedIn - https://www.linkedin.com/in/ugis-balmaks-74067647
    Youtube - https://www.youtube.com/@ugisbalmaks

    Recruiter Mill offers top-tier headhunting for 8 & 9-figure eCommerce/DTC brands, SaaS, coaches, and agencies.

    In 2020, Ugis Balmaks, the founder of Recruiter Mill, exited his bootstrapped, 8-figure online course business.

    Since then, he's helped hundreds of eCommerce brands and tech companies hunt world-class talent.

    Show More Show Less
    44 mins
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