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The Accounting Leads Now Podcast

The Accounting Leads Now Podcast

Written by: James Donovan
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The accounting industry has a growth problem. This podcast is the solution.

The ALN Podcast is the premier show for firm owners and financial professionals who are serious about building something significant. Hosted by James Donovan, this is where the most successful operators in the industry stop gatekeeping and hand you exactly what's driving their growth.

Every episode is built to be the most valuable 30-60 minutes of your week. Solo episodes deliver James's unfiltered analysis, field-tested frameworks, and the insights most people in this industry never get access to. Interview episodes go deep with elite firm owners, industry vendors, and the professionals quietly reshaping what modern accounting looks like, giving you a front-row seat to the conversations that used to happen behind closed doors.

Lead generation. Client acquisition. Sales strategy. Pricing. Marketing that actually works. The real numbers behind fast-growing firms.

If it moves the needle for ambitious accounting professionals, we cover it.

This isn't background noise. This is the podcast you pause, rewind, and take notes on. Subscribe now and get an insider edge on the industry's most important conversations, before your competitors do.

© 2026 The Accounting Leads Now Podcast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Something Quietly Hit Accounting Firms in 2025. Here's What to Do About It. | Erica Goode
    Jun 4 2026

    Your pipeline feeling a little thin? Clients suddenly asking more questions about price?

    You're not imagining it. And you're not alone.

    Since fall 2024, a perfect storm has been building, AI-assisted offshore firms, a softening economy, tariff anxiety, and clients who are now very aware there are cheaper options. The firms getting hit hardest? Bookkeeping and fractional CFO. And the old playbook of "raise your prices, show your value" doesn't always work when someone is genuinely watching their cash.

    Erica Goode isn't here to sugarcoat it. Former KPMG auditor. Former Walgreens finance exec. Now running a virtual fractional CFO firm from the Idaho mountains, on her own terms and founder of Aligned Accountants, the community for solo firm owners who want a real life AND a real business.

    In this episode: why she saw the pricing shift coming, what the actual conversation looks like when a client wants to spend less, and the one question that tells you whether to fight for the client or let them walk.

    Send us Fan Mail

    Tired of referrals that only show up during tax season?

    Most firm owners are one slow quarter away from panic. We fix that.
    We help accounting and bookkeeping firm owners build predictable client acquisition systems using paid advertising, so qualified prospects are coming to you year-round, not just when it's convenient for them.

    Book a free strategy call > accountingleadsnow.com We'll look at your firm specifically and map out exactly what it would take to build a pipeline that doesn't go quiet in July.

    Grab my book, Booked Solid > Get your copy here The digital marketing playbook built specifically for accounting firms. No theory. Just what works.

    Join our Skool community - 7 days free > Join here Get access to the exact systems we implement for our clients. Frameworks, templates, and a community of firm owners doing the work.


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    22 mins
  • The #1 Thing Accounting Firms Refuse to Do That Costs Them Clients | Drewbie Wilson
    May 21 2026

    Your prospects already know they need what you do. So why aren't they signing?

    Most of the time, it's not your pricing. It's not your niche. It's that nobody picked up the phone.

    Drewbie Wilson built a movement around three words, Call the Damn Leads, after watching a client demand a refund on 100 hot leads he never once called. In this episode, Drewbie breaks down how to figure out whether your prospect values time or money, why "playing it safe" in sales conversations is quietly killing your growth, and the real reason your referral partner retiring could wipe out your pipeline overnight.

    You'll walk away with a two-step process to audit your time and a fresh framework for closing the clients who keep saying "I'll think about it."

    Send us Fan Mail

    Tired of referrals that only show up during tax season?

    Most firm owners are one slow quarter away from panic. We fix that.
    We help accounting and bookkeeping firm owners build predictable client acquisition systems using paid advertising, so qualified prospects are coming to you year-round, not just when it's convenient for them.

    Book a free strategy call > accountingleadsnow.com We'll look at your firm specifically and map out exactly what it would take to build a pipeline that doesn't go quiet in July.

    Grab my book, Booked Solid > Get your copy here The digital marketing playbook built specifically for accounting firms. No theory. Just what works.

    Join our Skool community - 7 days free > Join here Get access to the exact systems we implement for our clients. Frameworks, templates, and a community of firm owners doing the work.


    Show More Show Less
    30 mins
  • He Had a Stroke. Then He Built a Conference. Here's What Accounting Got Wrong | With Randy Crabtree
    May 7 2026

    You're exhausted. You keep telling yourself it's just tax season. But deep down, you know it's been longer than that.

    Randy Crabtree pulled over at a phone booth to quit his job and become a CPA. He built a firm, burned out, sold it, co-founded Tri-Merit Specialty Tax and landed on the Inc. 5000 three years running. Then a stroke in 2014 forced him to rethink everything.

    In this conversation, Randy gets real about what burnout actually looks like before it takes you down, why niching down accelerated his growth instead of limiting it, and the one client-list exercise that can change how you run your firm starting today.

    If you're running on fumes right now, this one's worth your commute.

    Send us Fan Mail

    Tired of referrals that only show up during tax season?

    Most firm owners are one slow quarter away from panic. We fix that.
    We help accounting and bookkeeping firm owners build predictable client acquisition systems using paid advertising, so qualified prospects are coming to you year-round, not just when it's convenient for them.

    Book a free strategy call > accountingleadsnow.com We'll look at your firm specifically and map out exactly what it would take to build a pipeline that doesn't go quiet in July.

    Grab my book, Booked Solid > Get your copy here The digital marketing playbook built specifically for accounting firms. No theory. Just what works.

    Join our Skool community - 7 days free > Join here Get access to the exact systems we implement for our clients. Frameworks, templates, and a community of firm owners doing the work.


    Show More Show Less
    37 mins
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