“The people who are on your show, they're part of your network. I have 128 women who I would never have ever thought that I would have even talked to. It has really helped with my network, and it's created an amazing foundation for my business,” shares Lindsay Pinchuk, entrepreneur, small business advocate, and host of the Dear FoundHer podcast. Lindsay created her podcast as a way to showcase women business owners and their amazing accomplishments. The show grew into an active community and an invaluable support network for Lindsay’s business.

A podcast is a useful tool for small business owners to build their networks and boost brand awareness. Having guests on your podcast increases not only your reach, but also your credibility. People are more likely to do business with a person they trust, and a podcast is a fantastic way to cultivate trust and build relationships.

Showing up consistently on social media platforms is important for building brand awareness. If you have a podcast, you can repurpose the episodes for social media posts instead of always having to create new content. Some ways of repurposing the podcast include posting the video to Youtube, making clips into reels for Instagram, or even just sharing quotes. Tagging episode guests on social media can also help boost brand awareness for you and your guests.

Lindsay and Dax discuss why Lindsay created Dear FoundHer and how the podcast boosts brand awareness for herself and other female founders. Lindsay shares tips for creating a successful podcast that can be monetized without relying on ads. Her tips include building community, producing helpful content, and being active on social media.

Quotes

• “The people who are on your show, they're part of your network. I have 128 women who I never would have ever thought that I would have even talked to and now I do feel like I can email them and say, ‘Hey, could you share this or could you help me?’. It really has helped with my network and it's created an amazing foundation for my business.” (8:25-8:48 | Lindsay)
• “I do use the video a lot for social media and that's been a huge, huge, huge driver for listenership.” (24:02-24:09 | Lindsay)
• “If you have an offer, or you have a class, or you have a service that you want to share with your community, I think that the best form of advertisement is in your podcast.” (25:29-25:39 | Lindsay)
• “You don't make money from ads in a podcast unless you are someone who has a podcast with millions and millions and millions of downloads.” (26:24-26:34 | Lindsay)
• “You need your community first and foremost. If you don't have a community, then there's really no one to buy from you.” (30:34-30:39 | Lindsay)
• “One of the number one principles of a community-centric marketing approach is to never compromise your trust.” (30:52-30:57 | Lindsay)

Links

Connect with Lindsay Pinchuk:

Website: https://www.lindsaypinchuk.com

Dear FoundHer: https://www.lindsaypinchuk.com/dearfoundher

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Your Host, Dax Hamman

The Achievers is proudly partnered with:

FIRESIDE for small business marketing

Podcast production and show notes provided by HiveCast.fm

“We're asking that every member who joins pledges to help 100 other women build a more financially free and fulfilling life,” shares Kiley Peters, founder of RAYNE IX and The 100 Collective. Kiley is a serial entrepreneur whose passion lies in helping other women business owners succeed. She started The 100 Collective as a way to amplify female small business owners, provide small business coaching, and create a supportive and drama-free community.

There is still a misconception among many women that there are not enough seats at the table for everyone, and this can cause some women small business owners to see one another as a threat or as competition. This is simply no longer true, particularly for entrepreneurs. Kiley is working to break down this outdated belief and bring together women business owners who are dedicated to helping one another succeed.

Every member of the 100 Collective pledges to help 100 additional women because when women come together, they improve not only themselves, but also their communities. Any woman small business owner earning up to 5 million in annual revenue and providing a professional service can join The 100 Collective as long as they commit to the pledge and agree to the code of conduct, which prohibits mean girls, drama, and catty behavior.

There are several tiers of membership available, including the opportunity to be listed for free in the directory. This ensures that The 100 Collective is accessible to as many women business owners as possible.

Kiley and Dax discuss Kiley’s professional journey, the mindset shift required for women small business owners to come together, and the research Kiley completed through the help of Susan Byer and her team at Audience Audit. At its base level, the directory helps women business owners hire and be hired, while the workshops, peer mentorships, and supportive environment help members empower one another.

Kiley’s research will be released on March 8th, International Women’s Day, available on the Rayne IX website.

Quotes

• “We are giving away free directory listings, because we felt it important to make sure that it was accessible to everyone, no matter how small they are.” (8:01-8:11 | Kiley)
• “We are looking for anyone who identifies as a woman who also identifies as a small business. And we identify that as someone who makes up to 5 million in annual revenue, provides a professional service, and commits to our pledge and our code of conduct.” (8:12-8:29 | Kiley)
• “We're asking that every member who joins pledges to help 100 other women build a more financially free and fulfilling life.” (8:55-9:02 | Kiley)
• “When women have more money in their pockets, they make better decisions for themselves and their families and the world at large.” (9:16-9:22 | Kiley)

Links

Connect with Kiley Peters:

RayneIX: https://rayneix.com/

Workshops: https://rayneix.com/workshops/

The 100 Collective: https://rayneix.com/100collective/

Kiley Peters: https://kileypeters.com

Welcome to Eloma Podcast: https://kileypeters.com/elomapodcast/

Apply to be on The Achievers show

Your Host, Dax Hamman

The Achievers is proudly partnered with:

FIRESIDE for small business marketing

Podcast production and show notes provided by HiveCast.fm

“The product is just an excuse,” said Brickroad founder Mike Faley, of the specialized Obie coffee mug. Mike’s real mission is to spread the word about the transformative power of therapy, which he believes every one of us should be regularly engaging in. Still, the story of the mug’s creation, and everything that led up to it is nonetheless fascinating.

Growing up in the rough interior of Baltimore, Mike was surrounded by violence and trauma every day of his early life. Like so many men, he quickly learned to develop a thick skin as a means of survival and never confront his feelings.

After helping a girlfriend move on campus at the University of Maryland College Park, he walked into the college admissions office and demanded to be allowed to enroll. It worked. After graduating, he began a 15-year career in advertising, 10 of which were good, but soon he started to wonder what he was contributing to.

Wanting to build something concrete and eternal, he set out to make the perfect coffee mug. After discovering Japan’s legendary Maruassa Porcelain company, he decided they were the company he needed to work with. Putting to use the same tactics that got him into college, he cold-called and queried the company, through every avenue, on a daily basis despite neither party speaking the other’s language. Finally, he asked for a meeting with the CEO of the company and, hours later, was on a flight to Japan.

Of all the bold moves Mike has made ahead of becoming an entrepreneur, his single greatest decision was to start therapy at an early age. Inspired by MTV’s “Loveline,” a live call-in show about sexual health, he credits therapy with saving his life.

Mike and Dax discuss some of the common misunderstandings that persist about therapy, and compare the benefits of using it preventatively and continuously versus in response to a crisis. He uses the Obie mug to get the word out about the benefits of therapy, and five percent of the profits go toward providing those in need with access to therapy.

Quotes

• “I thought to myself that I needed to reconsider my relationship to work. That's how I put it. I didn't know what the answer was, but I knew what it wasn't, which was staying where I was.” (1:46-2:00 | Mike)
• “I think those people that don't do therapy or those people that grow up with a jaded view of therapy, which I would argue is still 90% of England, don't understand that it is not about what you see in a sitcom laying down on a sofa, whiskey and handle… it's more like going to a coach…What am I missing? What do you need to teach me? So the next time…I can handle it better.” (30:12-30:54 | Dax)
• “The brain is really good at dissociating when it needs to by focusing and optimizing for survival when things are tough. Whether that's an acute, one-off situation, or long-term trouble. And I'm very aware now that I didn't know how much I was hurting, and how vulnerable I was, and how sad I was, until I was in a place that was safe enough for me to feel that way.” (37:40-38:09 | Mike)

Links

Connect with Mike Faley:

Website: https://getbrickroad.com

Apply to be on The Achievers show

Your Host, Dax Hamman

The Achievers is proudly made by:

HiveCast.fm for podcast editing, production, and shows notes.

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“They’ll come to us and not ruin our wheels? Awesome,” is the essence of the customer reaction to Blu Mobile Tire. Despite launching their business in March of 2020 as COVID hit, Frank and Jen’s mobile tire repair service quickly took off thanks to this balance of convenience and trustworthy, ethical customer service. The service they’ve created saves busy people hours spent waiting in the mechanic’s shop to get their tires changed. More importantly, the pair, who met while working at Tesla, know how to do the job with precision, sparing any damage to high end vehicles.

In serving the community, the community returned the favor. Word quickly spread like wildfire amongst owners of high end cars in the Denver area, particularly those who owned Porsches, BMWs, off-road vehicles, and, of course, Teslas. Without any advertisement, customers started seeking out Jen and Frank’s services after hearing about the quality of their work.

Paramount, even to doing things the right way, is doing the right thing. The automotive industry has cultivated a reputation for padding their hours and declaring the need for unnecessary parts in order to increase their fees and therefore their paychecks. Frank, who once worked as a technician at a BMW dealership, explains that mechanics only make commission on what they sell and the hours they work, hence the pressure to overcharge. It’s no wonder that trust in the automotive industry is at a meager 32%.

The customer is further at the mercy of the mechanic because the average person doesn’t know the first thing about their cars. Dax suggests that this is another adult skill that successive generations aren’t being taught. It’s further complicated by the fact that cars are becoming increasingly electronic vs mechanical. This means technicians with specialized skills are required to repair them. This training costs money, which is another factor to the politics behind price-gouging, particularly at big box automotive service centers.

A friend of Dax’s, he recalls, visited a big box repair center after popping a single tire, and was told that he’d have to replace all four. The friend called Frank and Jen, who informed him that actually, none of that was necessary, and thus saved him a small fortune. This neighborly approach to business continues to the end of the podcast, where Frank describes nitrogen inflation (a service Blu Mobile provides) and why it’s important, while Jen gives advice on whether people need seasonal tires.

Quotes

• “It was the power of word of mouth. It only took a few people to find out we did a really good job and didn’t scratch their wheels. Once that gets out, it’s like wildfire to the car enthusiast community.” (4:58-5:07 | Frank)
• “Convenience wasn’t necessarily the main name of the game for us. It was about convenience, but doing things the right way.” (5:27-5:33 | Jen)
• “We want to be perceived as the friendly neighborhood people you can trust with your tires. I never want to look at an appointment and think, ‘What can we get out of them?’ That just seems gross to us. It’s all about doing the right thing, and then they’ll call us back. That’s all we want. We just want them to be happy with the service that they get.” (6:18-6:43 | Jen)
• “Unfortunately, the average person doesn’t know everything about their vehicle, whether it’s tires, or engine, or suspension. So, they’re at the mercy of trusting what professionals have to say.” (8:17-8:27 | Jen)
• “It’s kind of a mess of an industry, in a way.” (10:16-10:18 | Frank)

Links

Blu Mobile Tire Denver

Apply to be on The Achievers show

Your Host, Dax Hamman

The Achievers is proudly partnered with:

FIRESIDE for small business marketing

Podcast production and show notes provided by HiveCast.fm