In this episode of The Alchemy of Success, hosted by Integrative Business Strategist Trinity Rose, we bring together — Jaycee Gossett of The Class by Taryn Toomey, Ali Ofstedal of Soul Archeology, and Eve Gaines of Rituel — for a panel conversation on the role of intuition in business, embodied decision-making, and somatic leadership.

This conversation moves through the mechanics of intuitive knowing: how to tell the difference between an emotional reaction and a genuine intuitive hit, the role of somatic movement in opening intuitive channels, and what to do when making an important business decision and all external evidence points in the opposite direction of your own intuition. The panelists share stories of when they did and did not follow their intuition, the lessons learned, the practices that regulate and refine their channels, and why regulation and opening is not a static state but a practice.

In this episode, we explore:

• Differentiating emotional feelings from intuitive hits
• The role of somatic movement in accessing intuition
• Using data versus intuition in business decisions
• Practices to open and trust your intuitive channels
• The importance of regulation and balance in intuitive work
• Stories of following intuition against the data
• The impact of surrender and alignment in success
• Grounding and energy clearing as daily practice

Key Frameworks

• Differentiating emotional from intuitive signals
• Using somatic movement to access intuition
• Balancing data and intuition in decision-making
• Grounding and energy clearing techniques

Action Points

• Practice daily movement to open intuitive channels
• Use grounding cords to clear energy and discern signals
• Take time to reflect before making major decisions
• Tune into body signals to differentiate fear from intuition
• Create ceremonial spaces to connect with higher self

Timestamps / Chapters

00:00 — Introduction to intuition and business

02:05 — Differentiating emotions from intuitive hits

03:58 — The role of somatic movement in accessing intuition

08:01 — Following intuition against data in business

11:52 — Practices to open and trust your intuition

15:47 — Stories of intuition guiding decisions

20:06 — The importance of regulation and balance

24:06 — The journey of surrender and success

Host:

Trinity Rose | CXO — Brand, Marketing and Business Strategist

Website: ⁠illumeconsultingstudio.com⁠

Instagram: ⁠@illumeconsultingstudio⁠

Guests

Jaycee Gossett of The Class by Taryn Toomey | theclass.com | @theclass | @jayceegossett

Ali Ofstedal of Soul Archeology | aliofstedal.com | @aliofstedal

Eve Gaines of Rituel | rituelretreats.com | @rituellife

Special Offer

Use code THEALCHEMYOFSUCCESS20 for 20% off The Class by Taryn Toomey for three months. Expires October 6th. Eligible for first-time orders only.

Produced By

Produced by Quentin Self

Executive Produced by Alicia Liu

In this episode of The Alchemy of Success, Jeneva Bell — founder of Ruggable — Jeneva shares her unfiltered story of building one of the most recognized rug brands in the U.S. from the idea that started in a drab studio apartment with white carpet and a dog who just couldn’t help himself.

Our conversation moves through Jeneva’s long arc of entrepreneurship: the failed fragrance line that left her in debt, years of licensing deals that went nowhere, and a powerful mindset shift at 40, as well as the spiritual inner work that became the foundation of how she runs her Business. Jeneva offers a grounded, deeply honest look at what it took to create a thriving, internationally recognized brand even when most people would have long given up. We also cover why joy, she believes, is more powerful than love.

In this episode, we explore:

• Jeneva's early entrepreneurial failure with Flowerbell and the $35,000 lesson in debt and resilience
• The real estate crash in Las Vegas and how a chance meeting in an elevator sparked a new partnership
• Starting a company without a product: XC Creative, the Home Shopping Network rep, and the infamous used-shoe pitch
• The "aha moment" behind Ruggable's washable, two-piece rug system — dog pee, white carpet, and a duvet cover
• Why Ruggable took nearly nine years to gain traction, and the licensing deals that shelved the product
• The mindset shift at 40: letting go of ego-driven goals and redefining success beyond traditional markers
• The role of spiritual practice — from Buddhism to Eckhart Tolle — in sustaining a founder through darkness
• Why joy (not just love) is the highest vibration, and how to actively cultivate it when it feels foreign
• The direct-to-consumer breakthrough that finally changed everything for Ruggable
• Building and delegating to a world-class team, and the three eras of Ruggable's growth
• The alchemy of entrepreneurship: inner work, high vibration, and creating something from thin air.

Timestamps / Chapters

00:00 Rapid fire: breakfast, astrology, human design, and the tools for alignment

02:41 Early ventures: Flowerbell, the $35,000 debt, and the price of failure

05:06 From real estate boom to crash: meeting Sarah and watching Joy Mangano on HSN

08:01 Starting a company without a product: XC Creative and the elevator pitch

11:30 The aha moment: white carpet, dog pee, and the duvet-cover concept

13:31 Eight years of struggle: licensing deals, HSN disappointment, and partnership separation

16:01 The 40th birthday reckoning: no kids, no money, no relationship — and the decision to choose joy

18:32 Joy as a survival strategy: horses, lemonade, and the sound of snow

22:24 Balancing action and surrender: the tree meditation and co-creating with the light

26:13 The domino effect of mindset: how letting go of ego-driven goals exceeded all goals

29:02 Spiritual foundations: Buddhism, Eckhart Tolle, trauma, and the long journey inward

33:22 Darkness and light: how trauma disconnects us from joy, and how to find our way back

36:39 Building the team: three eras of Ruggable and the art of delegation

40:36 The direct-to-consumer breakthrough and finding the right VC partner

43:30 The alchemy of success: creating gold from the inside out and breaking your own glass ceiling

Guests

Jeneva Bell | ruggable.com | @ruggable | @jenevabell

Host Info

Trinity Rose | CXO — Brand, Marketing and Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced By

Produced by Quentin Self

Executive Produced by Alicia Liu

Resources Mentioned

• Power Versus Force by David Hawkins
• The Passion Test by Janet Bray Attwood and Chris Attwood
• The Identity Code by Larry Ackerman
• A New Earth by Eckhart Tolle
• Many Lives, Many Masters by Brian Weiss
• Bhagavad Gita
• Joy Mangano and Huggable Hangers