Ambitious coaches do not treat their practice like a side project. They run it with the same discipline, clarity, and intention they expect from their clients.

This conversation offers a rare behind the scenes look at what it takes to build and scale a truly ambitious coaching practice. Cullen Talley shares how he grew Exit Momentum from a solo practice into an elite multi coach firm, along with the practice management disciplines, business development strategies, and technology decisions that made it possible. Together, Cam and Cullen explore what separates hobbyist coaches from professionals, why practicing what you preach matters, and how mastery shows up in the way a coach runs their own practice.

Biography

Cullen Talley is the Founder and CEO of Exit Momentum and a seasoned business coach with deep experience building, scaling, and exiting companies. Known for his clarity, intensity, and results driven approach, Cullen helps owners create freedom by running healthier businesses and preparing intentionality for what comes next.

Links

Connect with Cullen on LinkedIn: https://www.linkedin.com/in/cullentalley/

Learn more about Exit Momentum: https://exitmomentum.com/

The Knowledge Portal on Ninety: https://www.ninety.io/features/knowledge-portal

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The most important work a coach will ever do is not found in a framework or a session agenda. It starts with learning how to lead and care for yourself.

This conversation goes far beyond tools and techniques and into the deeply human side of coaching. Renee Russo shares her personal journey through entrepreneurship, loss, reinvention, and self-mastery, and how that experience shaped the way she coaches today. Together, Cam and Renee explore why emotional regulation, energy management, and personal clarity are prerequisites for mastery, and how coaches who do their own inner work create deeper impact for their clients.

Biography

Renee Russo is a Certified Exit Planning Advisor (CEPA) and the founder of Rise Up Business Coaching. She is a former Expert EOS Implementer and the author of Ready to Rise, where she shares her personal story and a practical method for helping individuals reclaim energy, clarity, and freedom in both life and business.

Links

Connect with Renee on LinkedIn: https://www.linkedin.com/in/renee-russo-riseupbc/

Learn more about Renee’s work: https://riseupbc.com/

Buy Renee’s recent book “Ready to Rise”: https://readytorisebook.com/bookoptin

Use code AC20 for 20% off: https://ninety.io

Join our community: https://www.linkedin.com/groups/16297012/

Mastery is not about following an agenda perfectly. It is about developing the depth, range, and presence to meet whatever shows up in the room.

Mastery looks different at every stage of a coaching practice, and this conversation explores what it takes to maintain a true competitive edge over time. Drawing from Jonathan B. Smith’s experience as an Expert EOS Implementer, entrepreneur, negotiator, and author, the discussion dives into the path to mastery, elite facilitation skills, intentional differentiation, and how coaches can leverage technology, peer networks, and continuous learning to elevate both their practice and client outcomes.

Biography

Jonathan B. Smith, widely known as JBS, is an Expert EOS Implementer, entrepreneur, author, and negotiation trainer with the Black Swan Group. With more than 1,500 sessions under his belt, JBS helps leadership teams and coaches operate at the intersection of mastery, human dynamics, and disciplined execution.

Links

Connect with JBS on LinkedIn: https://www.linkedin.com/in/staycuriousjbs/

Learn more about JBS’ work: https://staycuriousjbs.com/

Buy JBS’ recent book “Fight Less, Win More: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/fight-less-win-more/

Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach

Access more content from Ambitious Coach: https://ambitiouscoachshow.com

Join our community: https://www.linkedin.com/groups/16297012/