Ambitious coaches do not treat their practice like a side project. They run it with the same discipline, clarity, and intention they expect from their clients.

This conversation offers a rare behind the scenes look at what it takes to build and scale a truly ambitious coaching practice. Cullen Talley shares how he grew Exit Momentum from a solo practice into an elite multi coach firm, along with the practice management disciplines, business development strategies, and technology decisions that made it possible. Together, Cam and Cullen explore what separates hobbyist coaches from professionals, why practicing what you preach matters, and how mastery shows up in the way a coach runs their own practice.

Biography

Cullen Talley is the Founder and CEO of Exit Momentum and a seasoned business coach with deep experience building, scaling, and exiting companies. Known for his clarity, intensity, and results driven approach, Cullen helps owners create freedom by running healthier businesses and preparing intentionality for what comes next.

Links

Connect with Cullen on LinkedIn: https://www.linkedin.com/in/cullentalley/

Learn more about Exit Momentum: https://exitmomentum.com/

The Knowledge Portal on Ninety: https://www.ninety.io/features/knowledge-portal

Use code AC20 for 20% off Ninety: https://ninety.io

Access more content from Ambitious Coach: ambitiouscoachshow.com

Join our community: https://www.linkedin.com/groups/16297012/

The most important work a coach will ever do is not found in a framework or a session agenda. It starts with learning how to lead and care for yourself.

This conversation goes far beyond tools and techniques and into the deeply human side of coaching. Renee Russo shares her personal journey through entrepreneurship, loss, reinvention, and self-mastery, and how that experience shaped the way she coaches today. Together, Cam and Renee explore why emotional regulation, energy management, and personal clarity are prerequisites for mastery, and how coaches who do their own inner work create deeper impact for their clients.

Biography

Renee Russo is a Certified Exit Planning Advisor (CEPA) and the founder of Rise Up Business Coaching. She is a former Expert EOS Implementer and the author of Ready to Rise, where she shares her personal story and a practical method for helping individuals reclaim energy, clarity, and freedom in both life and business.

Links

Connect with Renee on LinkedIn: https://www.linkedin.com/in/renee-russo-riseupbc/

Learn more about Renee’s work: https://riseupbc.com/

Buy Renee’s recent book “Ready to Rise”: https://readytorisebook.com/bookoptin

Use code AC20 for 20% off: https://ninety.io

Join our community: https://www.linkedin.com/groups/16297012/

Mastery is not about following an agenda perfectly. It is about developing the depth, range, and presence to meet whatever shows up in the room.

Mastery looks different at every stage of a coaching practice, and this conversation explores what it takes to maintain a true competitive edge over time. Drawing from Jonathan B. Smith’s experience as an Expert EOS Implementer, entrepreneur, negotiator, and author, the discussion dives into the path to mastery, elite facilitation skills, intentional differentiation, and how coaches can leverage technology, peer networks, and continuous learning to elevate both their practice and client outcomes.

Biography

Jonathan B. Smith, widely known as JBS, is an Expert EOS Implementer, entrepreneur, author, and negotiation trainer with the Black Swan Group. With more than 1,500 sessions under his belt, JBS helps leadership teams and coaches operate at the intersection of mastery, human dynamics, and disciplined execution.

Links

Connect with JBS on LinkedIn: https://www.linkedin.com/in/staycuriousjbs/

Learn more about JBS’ work: https://staycuriousjbs.com/

Buy JBS’ recent book “Fight Less, Win More: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/fight-less-win-more/

Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach

Access more content from Ambitious Coach: https://ambitiouscoachshow.com

Join our community: https://www.linkedin.com/groups/16297012/

Coaching isn’t about perfect questions or polished frameworks…it’s about presence, authenticity, and the human magic behind the work.

In this episode, Cam sits down with Jill Young for a deep, playful, and profoundly human conversation about what it really means to create powerful coaching offerings. Drawing from Jill’s journey as an Expert EOS Implementer and creator of Coaching Magic, the discussion explores authenticity as the foundation of great offers, why creativity and structure must coexist, and how coaches can build offerings that truly flow from abundance, not scarcity.

Biography

Jill Young is an Expert EOS Implementer, coach, author, and creator of Coaching Magic. With over a decade of experience coaching leadership teams and coaches around the world, Jill helps humans unfold into their authenticity so their work, impact, and offerings can flow with ease and intention.

Links

Connect with Jill on LinkedIn: https://www.linkedin.com/in/jill-young-eos/

Learn more about Jill’s work with EOS: https://implementer.eosworldwide.com/jill-young/

Learn more about Coaching Magic: https://www.jillyoung.com/coaching-magic

Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach

Access more content from Ambitious Coach: https://ambitiouscoachshow.com

Join our community: https://www.linkedin.com/groups/16297012/

What if building an ambitious coaching practice follows the same stages as building a healthy business…and requires just as much intentionality?

In this episode, Cam sits down with Kris Snyder to unpack what it really takes to build an ambitious, sustainable coaching practice. Drawing from Kris’s journey as a serial entrepreneur, EOS Implementer, and Chief Revenue Officer at Ninety, the conversation explores the five stages coaches move through, the core competencies required at each stage, and why mastery and business development are forever games. This episode sets the foundation for the Ambitious Coach framework and offers hard-won wisdom for coaches at every phase of their journey.

Biography

Kris Snyder is a Professional EOS Implementer, the Chief Revenue Officer of Ninety, and the Founder of Impact Architects. A former serial entrepreneur with a successful exit, Kris now helps leadership teams and coaches scale with clarity, discipline, and technology-enabled execution.

Links

Connect with Kris on LinkedIn: https://www.linkedin.com/in/krissnyder/

Learn more about Kris’ work with EOS: https://implementer.eosworldwide.com/kris-snyder/

Learn more about Impact Architects: https://www.impactarchitects.io/

Sign up for a free 30 day trial of Ninety here: https://go.ninety.io/ambitiouscoach

Access more content from Ambitious Coach: https://ambitiouscoachshow.com

Join our community: https://www.linkedin.com/groups/16297012/

In this pilot episode of The Ambitious Coach Show, Cam Lawson shares the story behind why this show exists and who it is truly for.

After working alongside thousands of business coaches, consultants, and fractional executives and experiencing firsthand the power of business operating systems like EOS, Cam saw a clear gap. There is very little content designed specifically to help coaches build, scale, and manage the business of coaching.

This episode sets the foundation for the show by introducing the five core competencies of an ambitious coaching practice. These include Vision, Offering, Business Development, Practice Management, and Mastery. Cam also explains how future conversations will help coaches grow beyond sessions and into sustainable, scalable practices.

If you are a coach who sees this work as a calling and not a hobby and you want to level up your impact, this show is built for you.