"You’re killing 80% of your ad spend."

👉 https://www.instagram.com/theakramnassri/

In this episode, Akram Nassri discusses the concept of friction in marketing and sales processes, emphasizing the importance of managing friction effectively to scale businesses. He highlights common pitfalls where businesses increase unnecessary friction, leading to higher costs and lower conversion rates. Akram shares insights on how to streamline the lead qualification process, reduce costs, and improve sales outcomes by removing excessive friction while maintaining quality leads.

Takeaways:

• Friction is a critical factor in marketing and sales processes.
• Increasing friction unnecessarily can cannibalize sales.

• Removing friction allows sales team to shine and demonstrate their talent
• Many businesses waste ad spend by deeming leads unqualified too early.
• Sophisticated markets require a balance of friction and throughput.

• Streamlining processes can lead to better sales outcomes.
• Effective management of friction can help scale businesses profitably.

Chapters:

00:00 Introduction: The Arena and the Concept of Friction

00:58 Challenges of Scaling and Handling Increased Volume

02:24 The Impact of High Costs and Drop-off Rates

03:49 Effective Ways to Increase Friction

07:05 Removing Friction to Allow Sales Team Talent to Shine

09:28 Conclusion: Balancing Friction and Quality Prospects

Keywords:

friction, marketing, sales process, high ticket sales, lead qualification, scaling business, sales team efficiency, customer acquisition, advertising costs, culture

"Creators are going to be the future of marketing...[and] the real moat that we're gonna have is the network of creators." - Mike Rama

In this episode Akram interviews Mike Rama from Brands Meet Creators, a company focused on building a network of content creators that accelerate growth for e-commerce brands. Mike believes this is the future of e-commerce marketing. That said, Mike has a unique approach becuase he sees the network as a more valuable asset than immediate monetization. Join me as we dive deep into the the importance of building a network and community, delaying monetization to prioritize value, how Mike is disrupting the space with BMC and the challenges he's faced along the way managing a growing team.

Keywords

brands, creators, network, marketing, monetization, UGC, TikTok Shop, e-commerce, content creation, network, community, monetization, team management, free value, experiences, conversations, fun

Takeaways

• Building a network of content creators is a valuable asset for future marketing opportunities.
• Prioritize building the network over immediate monetization.
• UGC and TikTok Shop are key focus areas for monetizing content.
• Unique and visually appealing products perform well on TikTok Shop.
• Consider launching your own brands using the network as an asset. Building a network and community is essential for long-term success.
• Delaying monetization can lead to greater growth and goodwill.
• Managing a growing team requires transitioning from a manager to a leader.
• Providing free value and experiences sets you apart from others.
• Having conversations and getting to know people in your network is crucial.
• Enjoy the journey and have fun along the way.

Chapters

00:00 Introduction and Overview

01:38 Building a Network of Content Creators

12:42 The Future of E-commerce: Content Creators Selling Products

24:16 Building a Network and Community

26:15 Transitioning from Manager to Leader

27:15 Embracing Unstructured Thinking Time

28:05 Balancing Calls and Other Tasks

29:05 Leadership vs. Management

30:05 Building a Team of Complementary Components

32:31 Understanding Your Values

33:01 Finding People Who Can Do Things Better

34:21 Valuing Deep Connections

37:23 Delaying Monetization for Growth

38:23 Providing Free Value in Unique Ways

43:00 Having Conversations to Build Relationships

46:02 Enjoying the Journey and Having Fun

"Your thoughts create reality."

In this conversation, Akram interviews Laura Egocheaga, an entrepreneur and the Founder & CEO of Viral Growth Media, and shares insights on scalable impact, entrepreneurship, personal transformation, and leadership. She emphasizes the importance of client fulfillment and the mindset required for product iteration. The conversation delves into the significance of personal growth, self-leadership, and the impact of beliefs on business success. The conversation covers a wide range of topics, including the importance of near shore talent, the value of documenting and sharing experiences, the impact of internal beliefs on business success, and the power of vision and character traits in achieving goals.

Takeaways

• Scalable impact in entrepreneurship is achieved through a focus on client fulfillment and product iteration.
• Personal transformation and self-leadership are essential for business success and leadership.
• Beliefs and mindset play a crucial role in driving product improvement and client satisfaction.
• The ultimate growth formula involves acquiring knowledge and changing behavior to match the acquired knowledge.
• The importance of gratitude, love, and discipline in personal and business growth. The value of near shore talent in front end sales and marketing
• The impact of documenting and sharing experiences on audience engagement
• The influence of internal beliefs on business success
• The power of vision and character traits in achieving goals

Chapters

00:00 The Path to Scalable Impact: Entrepreneurship and Client Fulfillment

03:02 Personal Transformation and Self-Leadership in Business

05:59 The Role of Beliefs and Mindset in Product Iteration

09:04 The Ultimate Growth Formula: Knowledge and Behavior

27:58 The Power of Near Shore Talent in Sales and Marketing

36:02 Documenting Experiences: Engaging Your Audience

52:00 Internal Beliefs and Business Success

55:08 Vision and Character Traits: Achieving Your Goals

Keywords

scalable impact, entrepreneurship, personal transformation, leadership, client fulfillment, product iteration, personal growth, self-leadership, beliefs, business success, near shore talent, documenting experiences, internal beliefs, business success, vision, character traits, achieving goals

Follow Laura Egocheaga on Youtube ⁠@LauraEgocheaga⁠, Instagram @lauraegocheaga & Twitter @LauraEgocheaga