"You’re killing 80% of your ad spend."

👉 https://www.instagram.com/theakramnassri/

In this episode, Akram Nassri discusses the concept of friction in marketing and sales processes, emphasizing the importance of managing friction effectively to scale businesses. He highlights common pitfalls where businesses increase unnecessary friction, leading to higher costs and lower conversion rates. Akram shares insights on how to streamline the lead qualification process, reduce costs, and improve sales outcomes by removing excessive friction while maintaining quality leads.

Takeaways:

• Friction is a critical factor in marketing and sales processes.
• Increasing friction unnecessarily can cannibalize sales.

• Removing friction allows sales team to shine and demonstrate their talent
• Many businesses waste ad spend by deeming leads unqualified too early.
• Sophisticated markets require a balance of friction and throughput.

• Streamlining processes can lead to better sales outcomes.
• Effective management of friction can help scale businesses profitably.

Chapters:

00:00 Introduction: The Arena and the Concept of Friction

00:58 Challenges of Scaling and Handling Increased Volume

02:24 The Impact of High Costs and Drop-off Rates

03:49 Effective Ways to Increase Friction

07:05 Removing Friction to Allow Sales Team Talent to Shine

09:28 Conclusion: Balancing Friction and Quality Prospects

Keywords:

friction, marketing, sales process, high ticket sales, lead qualification, scaling business, sales team efficiency, customer acquisition, advertising costs, culture

"Creators are going to be the future of marketing...[and] the real moat that we're gonna have is the network of creators." - Mike Rama

In this episode Akram interviews Mike Rama from Brands Meet Creators, a company focused on building a network of content creators that accelerate growth for e-commerce brands. Mike believes this is the future of e-commerce marketing. That said, Mike has a unique approach becuase he sees the network as a more valuable asset than immediate monetization. Join me as we dive deep into the the importance of building a network and community, delaying monetization to prioritize value, how Mike is disrupting the space with BMC and the challenges he's faced along the way managing a growing team.

Keywords

brands, creators, network, marketing, monetization, UGC, TikTok Shop, e-commerce, content creation, network, community, monetization, team management, free value, experiences, conversations, fun

Takeaways

• Building a network of content creators is a valuable asset for future marketing opportunities.
• Prioritize building the network over immediate monetization.
• UGC and TikTok Shop are key focus areas for monetizing content.
• Unique and visually appealing products perform well on TikTok Shop.
• Consider launching your own brands using the network as an asset. Building a network and community is essential for long-term success.
• Delaying monetization can lead to greater growth and goodwill.
• Managing a growing team requires transitioning from a manager to a leader.
• Providing free value and experiences sets you apart from others.
• Having conversations and getting to know people in your network is crucial.
• Enjoy the journey and have fun along the way.

Chapters

00:00 Introduction and Overview

01:38 Building a Network of Content Creators

12:42 The Future of E-commerce: Content Creators Selling Products

24:16 Building a Network and Community

26:15 Transitioning from Manager to Leader

27:15 Embracing Unstructured Thinking Time

28:05 Balancing Calls and Other Tasks

29:05 Leadership vs. Management

30:05 Building a Team of Complementary Components

32:31 Understanding Your Values

33:01 Finding People Who Can Do Things Better

34:21 Valuing Deep Connections

37:23 Delaying Monetization for Growth

38:23 Providing Free Value in Unique Ways

43:00 Having Conversations to Build Relationships

46:02 Enjoying the Journey and Having Fun

"Your thoughts create reality."

In this conversation, Akram interviews Laura Egocheaga, an entrepreneur and the Founder & CEO of Viral Growth Media, and shares insights on scalable impact, entrepreneurship, personal transformation, and leadership. She emphasizes the importance of client fulfillment and the mindset required for product iteration. The conversation delves into the significance of personal growth, self-leadership, and the impact of beliefs on business success. The conversation covers a wide range of topics, including the importance of near shore talent, the value of documenting and sharing experiences, the impact of internal beliefs on business success, and the power of vision and character traits in achieving goals.

Takeaways

• Scalable impact in entrepreneurship is achieved through a focus on client fulfillment and product iteration.
• Personal transformation and self-leadership are essential for business success and leadership.
• Beliefs and mindset play a crucial role in driving product improvement and client satisfaction.
• The ultimate growth formula involves acquiring knowledge and changing behavior to match the acquired knowledge.
• The importance of gratitude, love, and discipline in personal and business growth. The value of near shore talent in front end sales and marketing
• The impact of documenting and sharing experiences on audience engagement
• The influence of internal beliefs on business success
• The power of vision and character traits in achieving goals

Chapters

00:00 The Path to Scalable Impact: Entrepreneurship and Client Fulfillment

03:02 Personal Transformation and Self-Leadership in Business

05:59 The Role of Beliefs and Mindset in Product Iteration

09:04 The Ultimate Growth Formula: Knowledge and Behavior

27:58 The Power of Near Shore Talent in Sales and Marketing

36:02 Documenting Experiences: Engaging Your Audience

52:00 Internal Beliefs and Business Success

55:08 Vision and Character Traits: Achieving Your Goals

Keywords

scalable impact, entrepreneurship, personal transformation, leadership, client fulfillment, product iteration, personal growth, self-leadership, beliefs, business success, near shore talent, documenting experiences, internal beliefs, business success, vision, character traits, achieving goals

Follow Laura Egocheaga on Youtube ⁠@LauraEgocheaga⁠, Instagram @lauraegocheaga & Twitter @LauraEgocheaga

"The first stage is just starting. You need to fucking press record."

In this conversation, Akram interviews Danny Seliger and discusses the journey of content creation, personal branding, and building a brand. It delves into the challenges, strategies, and stages of content creation, as well as the importance of personal branding in business. The discussion also explores the role of media in business and the impact of content consumption on customer trust and buying behavior. The conversation covers the importance of personal branding, the impact of social media presence, the significance of content creation, and the future of content creation and AI. It also delves into the value of repetition, the power of niche content, and the role of tactical content in building a brand. The conversation emphasizes the need for commitment to posting a thousand videos and the benefits of a strong personal brand in various aspects of life.

Takeaways

• Starting and staying consistent with content creation is challenging, but essential for growth.
• Personal branding is crucial for building trust and credibility in business.
• Content consumption plays a significant role in customer trust and buying behavior.
• Media is an important part of every business, influencing customer perception and purchasing decisions. The significance of personal branding and the impact of social media presence on personal and professional opportunities.
• The value of repetition and commitment to posting a thousand videos to build a strong personal brand.
• The importance of niche and tactical content in content creation and the role of AI in the future of content creation.

Chapters

00:00 The Journey of Content Creation and Personal Branding

03:49 Leveraging Personal Brand for Business Success

26:16 Commitment to Posting: Building a Strong Personal Brand

28:11 Niche and Tactical Content: The Future of Content Creation

Keywords

content creation, personal branding, building a brand, media in business, customer trust, buying behavior, personal branding, social media presence, content creation, niche content, tactical content, AI in content creation, commitment to posting, benefits of personal brand

Follow Danny Seliger on Instagram @coolness

"I'm using the energy from Earth essentially to power my biology"

In this conversation, Akram interviews Ryan Carter, founder of Live Vitae, and discuss the importance of sunlight and darkness in optimizing our health. He emphasizes the need to connect with the environment and utilize natural resources for efficiency and thermodynamics. Ryan also talks about the first principles of health, including respecting the environment, eating local and seasonal food, and prioritizing time management. He advises against getting caught up in fads and extreme lifestyles, and instead focuses on simplicity and self-awareness. Challenges faced when working with clients include time constraints and the need to prioritize health practices. In this conversation, Ryan discusses the benefits of fasting and how it can be used to leverage body fat and reset the stomach. He explains that feeling hungry is a sign of good health and discusses the fasting practices in different religions. Ryan also talks about the impact of fasting on mental performance and clarity, noting that skipping breakfast can increase cognitive function. He emphasizes the importance of understanding one's own biology and experimenting with different approaches to find what works best. Ryan also touches on the significance of heart rate variability (HRV) as a measure of adaptation to stress and overall health.

Takeaways

• Sunlight and darkness play crucial roles in optimizing our health.
• Respecting the environment and utilizing natural resources are key first principles of health.
• Eating local and seasonal food is important for our biology.
• Simplicity and self-awareness are essential in prioritizing health practices.
• Time management is a common challenge when it comes to health optimization. Fasting can be used to leverage body fat and reset the stomach.
• Feeling hungry is a sign of good health and can help reset our relationship with food.
• Skipping breakfast can increase cognitive function and improve mental performance.
• Understanding one's own biology and experimenting with different approaches is key to finding what works best.
• Heart rate variability (HRV) is a measure of adaptation to stress and overall health.

Chapters

00:00 Introduction and Ryan's Unique Approach to Health

06:19 Decentralized Health and Thinking Outside the Box

13:20 Simplicity and Self-Awareness: Prioritizing Health Practices

29:28 Leveraging Body Fat and Resetting the Stomach through Fasting

46:21 Improving Mental Performance and Clarity through Skipping Breakfast

55:51 The Significance of Heart Rate Variability (HRV) in Health and Adaptation

Keywords

sunlight, darkness, health optimization, environment, efficiency, thermodynamics, first principles, local food, time management, simplicity, self-awareness, challenges, fasting, body fat, reset stomach, hunger, mental performance, clarity, breakfast, cognitive function, biology, heart rate variability, HRV

Follow Ryan Carter on Instagram @livevitae

"Vision is more important than accomplishment."

In this conversation, Akram interviews Spencer Burnett, a business alchemist, about the process of bringing ideas to life and maintaining a sense of fulfillment throughout the journey. They discuss the importance of having a clear vision and purpose, the role of effective leadership in operationalizing a business, and the distinction between growth and scale. They also touch on the significance of transparent communication, building infrastructure, and balancing revenue generation with the development of systems and processes. Spencer emphasizes the need for clean data, a stable infrastructure, and understanding the type of company that may acquire your business. He also highlights the importance of awareness in overcoming challenges and achieving success. They discuss the importance of awareness and alignment in achieving success. They emphasize the need to weigh oneself every day and track one's actions to stay aware of progress. They also highlight the significance of personal resources and time management in achieving goals. The conversation delves into the importance of identity and how it shapes one's actions and outcomes. They discuss the value of being the least smartest person in the room and the importance of continuous learning and growth. They also touch on the balance between creativity and structure in achieving success. Takeaways

• Having a clear vision and purpose is essential when bringing ideas to life and building a business.
• Effective leadership is crucial in operationalizing a business and ensuring the success of its systems and processes.
• There is a distinction between growth and scale, with scale requiring stability and the ability to handle increased demand.
• Transparent communication is key to building a strong and cohesive team and organization.
• Balancing revenue generation with the development of infrastructure and systems is important for long-term success.
• Clean data, a stable infrastructure, and understanding the type of company that may acquire your business are important considerations for an exit strategy.
• Awareness is crucial in overcoming challenges and achieving success in business and life. Weighing oneself every day and tracking actions can increase awareness and help in achieving fitness goals.
• Being aware of personal resources, such as time, is crucial for success in business and personal life.
• Identity plays a significant role in shaping actions and outcomes.
• Being the least smartest person in the room can lead to growth and learning.
• Finding a balance between creativity and structure is essential for achieving success.

Chapters

00:00 Introduction and Background

07:53 Operationalizing a Business: The Role of Effective Leadership

25:39 Balancing Revenue Generation and Infrastructure Development

33:30 The Power of Awareness: Overcoming Challenges and Achieving Success

41:08 The Value of Being the Least Smartest Person in the Room Keywords

bringing ideas to life, fulfillment, vision, purpose, leadership, operationalizing a business, growth, scale, communication, infrastructure, revenue generation, systems and processes, clean data, acquisition, awareness, awareness, alignment, success, weighing oneself, tracking actions, personal resources, time management, identity, continuous learning, growth, balance, creativity, structure

Follow Spencer Burnett on Instagram @spencerburnett

"In order to become legendary, you have to stay in the game long enough and you can't die."

In this conversation, Akram interviews Daniel Lawson, a peak performance coach with expertise in Meta Dynamics, NLP, and IFS, and a successful entrepreneur. This enlightening conversation navigates through the four interior empires of mindset, heart set, health set, and soul set, serving as pillars of holistic success. In essence, this conversation offers a holistic blueprint for success, urging individuals to cultivate a balanced approach that nurtures both inner resilience and outer accomplishments.

Takeaways

• Mindset and heart set are foundational for peak performance and emotional fulfillment.
• Acknowledging and processing suppressed emotions is integral to discovering purpose and joy.
• Vitality and longevity are essential for entrepreneurial success.
• Strategies such as optimizing sleep consistency and maintaining balance are crucial for overall well-being.
• The symbiotic relationship between physical and mental health underscores the importance of holistic self-care.

Keywords mindset, heart set, health set, soul set, peak performance, holistic success, longevity, high-performing entrepreneurs, balance, unconventional training, physical and mental well-being

"You can't sell anything to anyone before you buy yourself."

In this conversation, Akram interviews Adele Kamel-Witley, founder of Buy Yourself and a world-leading mindset and transformational coach. Adele discusses the concept of buying yourself and living a life aligned with your values and beliefs. She emphasizes the importance of self-awareness and understanding who you are before trying to achieve success. Adele also explores the role of fear in holding people back and provides strategies for overcoming it. She shares personal stories and experiences to illustrate her points and highlights the significance of taking action and doing the work to become the person you want to be.

Takeaways

• Buying yourself means living a life aligned with your values and beliefs.
• Fear is a sign that there is something you desire that is outside of your comfort zone.
• Overcoming fear and taking action is a muscle that can be trained.
• Authentic leadership comes from leading by example and living your values.
• To become the person you want to be, focus on the actions and habits of that person.
• Your past does not define who you are today; you have the power to change and create the life you want.

Chapters

00:00 Introduction

06:32 Overcoming Fear and Taking Action

25:31 Your Past Does Not Define You: Creating the Life You Want

39:37 Conclusion

Keywords

buying yourself, self-awareness, values, beliefs, fear, taking action, personal growth