Episodes

Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television

Apr 29 2021

33 mins

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Optimizing Your Customer Journey – Zach Wilson, Gulo

Apr 29 2021

48 mins

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How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions

Mar 30 2021

Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more.
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49 mins

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Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association

Mar 2 2021

Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more.
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42 mins

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Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives

Mar 2 2021

Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.
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39 mins

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Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

Feb 18 2021

In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.
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41 mins

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How to Successfully Market Your Virtual Events - John Loftis, Association of Certified Fraud Examiners

Feb 4 2021

38 mins

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Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

Dec 18 2020

You can find Paul on Linkedin at Paul Kissin or by clicking on this link.

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45 mins

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Episodes

Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television

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Optimizing Your Customer Journey – Zach Wilson, Gulo

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How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions

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Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association

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Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives

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Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

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How to Successfully Market Your Virtual Events - John Loftis, Association of Certified Fraud Examiners

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Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

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