On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura’s journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing’s seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we explore volunteer engagement strategies and the value of feedback in refining marketing efforts.

00:00 Introduction and Guest Welcome

00:37 Rapid Fire Questions

02:23 Laura's Journey into Associations

05:40 Marketing and Sales Synergy

05:56 Content Marketing and AI

08:59 Tagging and Data Management

15:50 Member Experience and Feedback

26:01 The Role of Marketing in Associations

27:58 Marketing vs. Promotion: Understanding the Difference

29:55 The Importance of Marketing's Seat at the Table

31:02 Gender Dynamics in Marketing

32:29 Engaging Volunteers Effectively

35:28 Marketing Volunteer Opportunities

38:16 The Challenges of Committee Work

43:49 Planning and Ideation in Marketing

50:24 Final Thoughts and Farewell

Welcome to the 100th episode of The Association Podcast! We reflect on the evolution of topics and themes over the past five years, discuss our key takeaways, and acknowledge many of our influential guests. We cover themes like leadership and governance, digital strategy, data and analytics, culture, marketing and brand, community and engagement, education and learning, DEI, association strategy, and the impact of AI. You'll hear our personal anecdotes, audience insights, and future predictions.

On this episode of The Association Podcast, we welcome repeat guest Jeff De Cagna, AIMP, FRSA, FASAE, and Executive Advisor at Foresight First LLC, for a deep dive into the challenges and considerations involving AI and association boards. We discuss the Future of Association Boards (FAB) Report, which De Cagna curated and edited, touching on the importance of creating a better future for association boards. Jeff stresses the need for ethical reflection in adopting AI, the concept of stewardship over traditional leadership, and fostering humanity within organizational purposes. The conversation also covers practical approaches for boards, board readiness, and actions association leaders can take to effectively navigate the evolving landscape.

FAB Report