On this episode of The Association Podcast, we welcome industry veteran Liam O'Malley from Path LMS by Momentive. Liam shares his extensive journey in the association market, highlighting key experiences from the American Bar Association to his current role at Momentum. The discussion covers the evolving landscape of online learning, microlearning strategies, and the importance of data-driven decision-making. Liam also introduces the exciting launch of Momentive IQ, a tool designed to centralize data and integrate various association technologies. Tune in to hear insights on managing nano markets and the future of AI in associations.

On this episode of The Association Podcast, we welcome newly minted Executive Director of Women in Revenue, Dr. Ginna Santy. Ginna shares her journey from academia to founding a women-focused co-working business and ultimately leading Women in Revenue. We discuss her passion for elevating women's roles in revenue-generating positions and discuss the importance of designing for inclusivity. Ginna emphasizes the importance of creating value for women in professional spaces and describes Women in Revenue's community-building efforts.

On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura’s journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing’s seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we explore volunteer engagement strategies and the value of feedback in refining marketing efforts.

00:00 Introduction and Guest Welcome

00:37 Rapid Fire Questions

02:23 Laura's Journey into Associations

05:40 Marketing and Sales Synergy

05:56 Content Marketing and AI

08:59 Tagging and Data Management

15:50 Member Experience and Feedback

26:01 The Role of Marketing in Associations

27:58 Marketing vs. Promotion: Understanding the Difference

29:55 The Importance of Marketing's Seat at the Table

31:02 Gender Dynamics in Marketing

32:29 Engaging Volunteers Effectively

35:28 Marketing Volunteer Opportunities

38:16 The Challenges of Committee Work

43:49 Planning and Ideation in Marketing

50:24 Final Thoughts and Farewell

Welcome to the 100th episode of The Association Podcast! We reflect on the evolution of topics and themes over the past five years, discuss our key takeaways, and acknowledge many of our influential guests. We cover themes like leadership and governance, digital strategy, data and analytics, culture, marketing and brand, community and engagement, education and learning, DEI, association strategy, and the impact of AI. You'll hear our personal anecdotes, audience insights, and future predictions.

On this episode of The Association Podcast, we welcome repeat guest Jeff De Cagna, AIMP, FRSA, FASAE, and Executive Advisor at Foresight First LLC, for a deep dive into the challenges and considerations involving AI and association boards. We discuss the Future of Association Boards (FAB) Report, which De Cagna curated and edited, touching on the importance of creating a better future for association boards. Jeff stresses the need for ethical reflection in adopting AI, the concept of stewardship over traditional leadership, and fostering humanity within organizational purposes. The conversation also covers practical approaches for boards, board readiness, and actions association leaders can take to effectively navigate the evolving landscape.

FAB Report

On this episode of The Association Podcast, we welcome back Alex Mouw, Principal Strategic Advisor at AWS for Nonprofits. Highlighting the importance of strategic alignment and the value of diverse stakeholder involvement, Alex provides insightful guidance on implementing AI solutions sustainably and effectively. The discussion touches on the evolving role of technology in nonprofits, the necessity of a culture that supports experimentation, and how to decide between building or buying technology solutions. We also discuss the Imagine Grant, AWS resources for nonprofit organizations, and what skills are essential for today's tech landscape.

On this episode of The Association Podcast, we welcome Jessica Irizarry, Component Relations Director at Shriners International, for an insightful discussion about association management and member engagement. Jessica shares her journey into the association sector, highlighting the importance of adaptability, volunteer management, and the evolving concept of 'components' in associations. The discussion explores the challenges and strategies for engaging multi-generational members, the role of technology in creating impactful work environments, and the importance of recognizing member contributions. Jessica also offers perspectives on giving constructive feedback, leveraging personal interests for better work-life balance, and staying intentional about recognizing and valuing volunteer efforts.

On this special edition of The Association Podcast, Artesha Moore, FASAE, CAE, CEO of Association Forum, joins us live from Chicago. Moore shares her journey of leading Forum since 2022, from her early days in not-for-profit sectors and association management to successfully integrating AI and technology in today’s rapidly evolving landscape. From discussing her keynote at AWTC Advance to her philosophy on community and mentorship, this episode highlights her disruptive approach to leadership, her focus on empowerment, and her vision for the future of associations. Tune in for an inspiring discussion on leveraging technology to advance and foster meaningful connections within the association community.