In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

• (00:00:00) - Jeff Brandeis' The Authority Playbook
• (00:01:18) - When Authority Fails, What's Missing?
• (00:03:32) - Jeff Lawson: Branding Is More Than a Logo
• (00:06:16) - Bill Maher: Branding 101
• (00:10:08) - How to Build Authority in a Noise-filled World
• (00:12:11) - The Authority Playbook
• (00:13:05) - How can entrepreneurs avoid becoming background noise online?
• (00:13:52) - How Storytelling Helps Build Trust
• (00:17:11) - How to start your journey in Branding
• (00:20:01) - Getting Out Of Your Own Head
• (00:21:16) - Talking About Preparations for Speaking
• (00:22:49) - The Authority Playbook
• (00:24:03) - What Makes People Trust a Brand or Public Figure?
• (00:25:31) - Your Vulnerability in the Presidential Speech
• (00:27:19) - President Trump on Building Credibility
• (00:29:26) - How to Help Your Clients See Who They Are
• (00:34:11) - Is AI Threatening Your Brand?
• (00:37:04) - The Authority Playbook
• (00:37:37) - Why Do People Hesitate to Become More Public?
• (00:42:45) - What Does True Leadership Look Like in Today's World?
• (00:44:41) - On Leading With a Sense of Impact
• (00:48:53) - Jeff Bezos on Go Big or Stay Real
• (00:51:23) - Bryn At MindSpark Branding
• (00:52:29) - Brandeis: The Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

• (00:00:00) - Jeff Brandeis
• (00:02:00) - In the Elevator: How You Built Authority
• (00:05:16) - Don't Put Your Phone Number on Your Business Card
• (00:08:06) - What Did You Do To Get Your Book Published?
• (00:12:21) - Personal Brand Is Driving Sales in 2026
• (00:14:35) - The Authority Playbook
• (00:15:03) - 3 Sales Principles for Success
• (00:19:25) - Value in Relationship, Not the Price
• (00:21:24) - Risk Reduction in the Sales Process
• (00:25:45) - The Essential Practices of Top Producers
• (00:29:58) - How To Keep Your Content System Clear
• (00:30:52) - Jeffrey Fey: Attitude drives actions
• (00:34:12) - How to Use AI in Your Business
• (00:38:18) - Jeff Brandeis: How to Enhance Your Brand
• (00:41:27) - The Authority playbook on NOW Media Television
• (00:41:52) - What Leaders Should Prepare for the AI Revolution
• (00:48:00) - What Do You Need to Know About Authority on Stage and
• (00:51:12) - Jeffrey Brandein
• (00:52:31) - Jeff Brandeis: How to Close With Integrity