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The Blue Collar Trades Show

The Blue Collar Trades Show

Written by: Troy Latuff
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The Blue Collar Trades Show is where hard work meets real talk and a little controlled chaos, usually held together with duct tape. Hosted by Troy, Jim, Chad, and Marissa (four very different personalities who somehow make it work), the show brings together business owners, tradespeople, veterans, and everyday folks from a wide range of industries and backgrounds. Expect honest conversations about building careers, businesses, and lives, along with real stories, practical lessons, occasional sarcasm, and plenty of laughs- without the corporate buzzwords or polished nonsense. It’s all about doing great work, treating people right, and having some fun while we’re at it.

2026 Troy Latuff
Economics Leadership Management & Leadership
Episodes
  • The One About Turning a Pandemic Pivot Into an AI Business
    Oct 28 2026

    Summary


    In this episode, Sam shares his unconventional journey from growing up in Morocco to becoming a successful entrepreneur in the event and coffee industry. He discusses risk-taking, the importance of adaptability, and lessons learned from starting multiple ventures. In this episode, Sam Eitzen shares the inspiring journey of how his company pivoted during the pandemic, leveraging AI and innovative marketing strategies to stay ahead. Discover how resilience, creativity, and technology can transform challenges into opportunities.


    Key Topics


    Sam's background growing up in Morocco and moving to the US

    The early days of starting a coffee catering business with his wife

    Lessons learned from managing and growing Rhino Camera Gear

    The origin story of Snap Bar and its evolution from a photo booth company

    The importance of risk-taking and managing failure in entrepreneurship

    The viral loop of wedding photo booths and client acquisition

    Lessons on managing growth, manufacturing, and branding The journey of Snap Bar from photo booths to AI-driven marketing tools

    Pivoting during COVID-19 and the impact on business

    Using AI to create personalized, shareable content for brands

    Strategies for scaling a business globally with minimal hardware

    The importance of resilience and adaptability in entrepreneurship






    Chapters


    00:00 Introduction and guest background

    00:11 Introduction to Sam Eitzen and Snap Bar

    02:13 Growing up in Morocco and cultural adaptation

    02:36 Starting the business and initial challenges

    03:57 Early career, education, and shifting interests

    07:45 The pivot during COVID-19 and launching Keep Your City Smiling

    08:01 Starting the coffee business with his wife

    11:57 Lessons on risk, failure, and resilience

    15:04 The origin of Snap Bar and photo booth ventures

    15:10 Scaling the business and entering B2B markets

    19:59 Growth, challenges, and lessons from startups

    22:11 The impact of COVID-19 on event businesses

    24:54 Transitioning into the event industry and opportunities

    30:00 Advice for aspiring entrepreneurs and closing thoughts

    30:05 Adapting with AI and digital experiences

    39:58 Lessons on resilience and mental health

    49:57 The future of experiential marketing and technology






    Connect with Sam:

    https://www.linkedin.com/in/sam-eitzen/

    https://snapbar.com/



    Connect with Us:

    https://thebluecollarrecruiter.com/

    https://www.linkedin.com/company/the-blue-collar-recruiter-virtual-trade-school/



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    1 hr and 16 mins
  • The One About Building a Business That Runs Without You
    Oct 21 2026

    Summary

    Todd Shillington, known as the one hour contractor, shares insights on transforming blue-collar trades into scalable, sellable businesses. He discusses strategies for marketing, systematizing operations, and building a business that runs without the owner, emphasizing the importance of reviews, branding, and delegation.


    Key Topics

    Transitioning from technician to CEO

    Importance of reviews and reputation management

    Building systems and standard operating procedures

    Scaling a service business profitably

    Using AI tools for marketing and SEO

    Referral strategies and networking in trades

    Branding and marketing in high-end markets

    Creating a business that can be sold




    Chapters

    00:00 Introduction and Todd's background

    01:57 Growing up in Minnesota and California

    05:00 Todd's career path and early business ventures

    09:50 Transitioning from operator to CEO

    14:50 Building systems and standard operating procedures

    20:02 The importance of reviews and reputation

    24:50 Scaling with high-end clients and branding

    29:57 Using AI tools for marketing and SEO

    35:11 Referral strategies and networking

    39:47 Creating a business that runs without you

    44:59 Todd's book and resources

    50:13 Final advice and closing remarks


    Connect with Todd:

    https://www.linkedin.com/in/toddshillington/?isSelfProfile=false

    https://www.theonehourcontractor.com/


    Connect with Us:

    https://thebluecollarrecruiter.com/

    https://www.linkedin.com/company/the-blue-collar-recruiter-virtual-trade-school/



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    1 hr and 11 mins
  • The One About Franchising, Private Equity, and the Future of the Trades
    Oct 14 2026


    Summary

    In this episode, Troy, Jim, Marissa, Aaron, and Leonard discuss franchising, private equity, entrepreneurship, and the blue-collar job market, sharing insights and experiences to help aspiring entrepreneurs understand the opportunities and challenges in these fields.



    Key Topics

    Franchise system advantages and disadvantages

    Private equity investment in home services

    Building and selling franchise businesses

    Hiring and training blue-collar workers

    Impact of economic cycles on home services





    Chapters

    00:00 Introduction to the Show and Guests

    01:02 Jim's Background in Military and Franchising

    03:18 Jim's Experience with Franchise Sales and Business Growth

    06:04 Troy's Entrepreneurial Journey and Business Ventures

    07:51 Meet the Students and Their Interests in Business

    09:54 The Evolution of Franchise Systems in Home Services

    14:37 Impact of the Housing Crash on Home Service Franchises

    16:34 How Private Equity Buys and Grows Franchise Systems

    22:01 Pros and Cons of Buying Franchise vs. Mom-and-Pop Shops

    33:28 Jim and Troy's First Franchise Experiences

    44:30 Building a Blue-Collar Recruitment and Training Business

    52:53 Advice for Young Entrepreneurs and Business Students



    Connect with Steve:

    https://www.linkedin.com/in/sbuors/?isSelfProfile=false

    https://www.reshiftmedia.com/



    Connect with Us:

    https://thebluecollarrecruiter.com/

    https://www.linkedin.com/company/the-blue-collar-recruiter-virtual-trade-school/





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    57 mins
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