The Bond. Marketing and Sales. cover art

The Bond. Marketing and Sales.

The Bond. Marketing and Sales.

Written by: Imogen Arnold-Dunk and Stuart Poignand
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About this listen

 The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in today’s hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.Imogen Arnold-Dunk and Stuart Poignand Economics Marketing Marketing & Sales
Episodes
  • HOW GEO is transforming marketing and sales

    HOW GEO is transforming marketing and sales
    Oct 6 2025

    This episode explores how Generative Engine Optimisation (GEO) is reshaping marketing and sales. Hosts Stu and Im explain how to optimise content for AI engines like ChatGPT. They highlight the shift from keyword rankings to answer-based visibility. GEO helps brands get cited in AI responses—not just ranked in search.
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    13 mins
  • How AI is supercharging marketing

    How AI is supercharging marketing
    Apr 11 2025

    Explore how artificial intelligence is transforming marketing strategy and execution. Stu and Im discuss how AI is enhancing customer engagement, personalising content, and boosting campaign performance—especially when integrated with powerful platforms like HubSpot. Whether you're scaling up or just getting started, you'll gain ideas on how to harness AI and HubSpot to drive real marketing results.
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    13 mins
  • Improve your marketing with AI

    Improve your marketing with AI
    Mar 11 2024

    Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.
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    7 mins
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