Building a brand can feel overwhelming, but it doesn’t have to be! In this episode of The Brand Bitch Podcast, host Gemma Touchstone walks you through 21 must-ask questions to help you create a brand that doesn’t just stand out — it thrives.

From finding your audience to crafting your mission, this episode is packed with actionable insights, laugh-out-loud moments, and real talk about what it takes to succeed.

Gemma breaks down:

• What problem your brand solves (and why that’s critical).
• How to identify your ideal customer and fit seamlessly into their life.
• The emotional triggers your brand should evoke to make an unforgettable impression.
• Why your mission and tone set the stage for how people perceive you.

Whether you’re building from scratch or leveling up your existing brand, these questions will help you create a foundation that’s clear, compelling, and uniquely YOU.

🎧 Hit play and let’s build a brand you’ll be proud of!

Subscribe now to The Brand Bitch Podcast and get the tools, tips, and tough love you need to create a brand that works. Don’t forget to leave a review and share this episode with your fellow entrepreneurs!

The Brutal Self-Audit for Your Brand Are you ready to take your brand from “meh” to magnificent? In this episode of The Brand Bitch Podcast, Gemma Touchstone dives headfirst into one of the most critical and transformative steps of building a successful brand: The Brutal Self-Audit. This isn’t about playing it safe or sugarcoating your ideas — it’s about rolling up your sleeves, getting real, and ruthlessly examining every angle of your brand to uncover its true potential.

Gemma Touchstone, branding expert and entrepreneur extraordinaire, breaks down why self-auditing is non-negotiable for anyone looking to create a brand that not only stands out but also connects deeply with its audience. You’ll learn:

How to critically assess your brand idea by looking at it through every possible lens, from audience needs to market positioning, and even your own execution capabilities. Why solving a specific problem is key to your brand’s success and how to dig deep to identify the real issue your product or service addresses. The importance of finding your brand’s unique value and how to position it as a necessary and indispensable part of the market. Throughout the episode, Gemma shares her own hard-earned lessons (yes, including the mistakes she swore she’d never make again), offering a behind-the-scenes look at how she’s built multimillion-dollar brands by asking the tough questions most people avoid.

This episode is packed with actionable insights and strategies, including:

The key questions you need to ask to challenge your assumptions and uncover gaps in your brand. Why the common misconception of “If I love my idea, others will too” can sink your business, and how to validate your ideas with market research and numbers. How to develop a clear and compelling market positioning statement that solidifies your brand’s core purpose and value. Whether you’re just starting out or looking to refine and elevate your existing brand, The Brutal Self-Audit is the wake-up call your business needs. With her signature blend of tough love, humor, and practical advice, Gemma Touchstone will help you uncover what’s working, what’s not, and how to turn your brand into something people can’t stop talking about.

🎧 Tune in to this week’s episode of The Brand Bitch Podcast and start building a brand that’s as bold and brilliant as you are.

Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs — because we’re all about building brands that thrive, together.

In this episode of The Brand Bitch Podcast, host Gemma Touchstone unpacks the secret weapon behind every successful brand: the ability to be unapologetically critical. If you think building a winning brand is about playing nice with your ideas or avoiding tough questions, think again. It’s time to roll up your sleeves and get brutally honest with yourself.

Gemma dives into why being critical isn’t negative — it’s necessary. From questioning every detail of your brand to challenging assumptions and stripping away what doesn’t work, this episode is your ultimate guide to creating a brand that’s lean, clear, and irresistible. You’ll learn:

• How to audit your brand’s strengths and weaknesses without letting your ego get in the way.
• Why brutal self-assessment leads to stronger ideas that stand up in a crowded marketplace.
• The art of editing your brand with intention, so only the best parts remain.

With her signature mix of sass, humor, and tough love, Gemma Touchstone shares her personal stories of learning to let go of ideas that didn’t serve her vision, and how that shift turned her businesses into powerhouse brands.

If you’re ready to stop settling for “good enough” and start building a brand that’s clear, bold, and undeniably YOU, this episode is a must-listen.

🎧 Tune in now to The Brand Bitch Podcast and discover why being unapologetically critical is the key to creating a winning brand.