You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not.

Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-sucking wrap-up reports or chasing data from 6 months ago.

You’ll learn why real-time goal-setting is the only way to build case studies that close deals, what KPIs you should be tracking starting today, and how to turn weekly client updates into marketing ammo that actually converts.

This isn’t just about bragging rights, it’s about building proof, trust, and revenue. If you’ve been avoiding your case study backlog, this is your reality check (and your new strategy).

What’s Inside:

• The real reason you never finish your case studies (and how to fix it)
• Why building proof points forward is the smarter move
• A weekly reporting system that turns data into sales tools
• The design and content mistakes killing your case study engagement
• How to turn a boring stat sheet into a narrative that sells

Subscribe now to The Bulletproof Marketer and follow Christopher on LinkedIn for no-fluff strategies that cut through the noise and actually move the needle.

For more tools and downloads, head to goagency.com.

Episode Highlights:

• Welcome to the Marketing Reality Check [00:00]
• Why Marketers Avoid Case Studies (and Why That’s a Problem) [03:10]
• The Forward-Facing Fix: Build Case Studies While You Work [08:00]
• Set Goals That Actually Feed Your Marketing [11:45]
• How to Write Case Studies That Don’t Suck [18:20]
• Bulletproof Takeaways: The Case Study Process That Works [23:00]

🔗 Resource Links

Stay connected and dive deeper:

• Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/

Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results.

Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could leave you with nothing but a bunch of ignored connection requests and wasted opportunities.

In this episode, we’ll show you how to build a LinkedIn funnel that’s not only effective but also authentic, so you can start turning connections into conversations and real business growth. You’ll learn why the “spray and pray” approach is outdated and how to build a LinkedIn funnel that moves from cold connections to valuable leads. Discover the power of personalized outreach and how to scale without losing the human touch, plus get actionable Bulletproof Takeaways to maximize your LinkedIn results.

What’s Inside:

• Why automated LinkedIn outreach isn’t the answer to your lead generation.
• The 3 stages of building a successful LinkedIn funnel.
• How to personalize your outreach without coming off like a robot.
• Why you need to rethink automation in your outreach strategy.
• Tips on keeping your LinkedIn strategy sustainable and scalable.

Ready to take your LinkedIn strategy to the next level?

Subscribe to The Bulletproof Marketer for more actionable insights and follow Christopher on LinkedIn for the latest tips and updates.

Don't forget to check out goagency.com for more resources and tools to enhance your marketing game.

Episode Highlights:

• Introduction: Shifting Away from Automated Outreach [00:00]
• The Death of the “Spray and Pray” Approach [05:15]
• Building a Clear LinkedIn Funnel [10:00]
• The Power of Personalized Outreach [15:30]
• Scaling Without Losing the Human Touch [25:00]
• Bulletproof Takeaways: Actionable Insights for LinkedIn Success [35:00]

🔗 Resource Links

Stay connected and dive deeper:

• Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out.

Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging.

In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives with deliverables, structure content across channels, and get your team (or solo brain) out of reactive chaos mode. If you've ever scrambled to post about a new award, last-minute campaign, or your CEO’s “brilliant” idea, this one's for you.

You’ll learn how to create a planning system that holds up under pressure, supports long-term strategy, and doesn’t crumble when a client throws a curveball at 4 p.m. on a Friday.

Plus: how to weigh your audiences, stretch your content further, and use AI after you think, not before.

What’s Inside:

• Why dumping ideas into AI is not a strategy
• The 4 elements every smart campaign map should include
• How to budget time, not just dollars
• The real reason your social engagement is tanking
• Why a whiteboard and a Google Sheet still beat most apps

From the Episode: Marketing without a plan isn’t brave. It’s budget sabotage. If you’re still stuck in “we’ll figure it out next month” mode, this is your wake-up call.

Subscribe to The Bulletproof Marketer wherever you listen, and follow Christopher on LinkedIn for more direct-to-the-vein strategy.

Episode Highlights:

• The Summer Slowdown Lie [01:00]
• Goals First, Always [06:00]
• Vehicles and Fuel: Mapping Channels and Messaging [08:00]
• Target Audiences by Design, Not Default [13:00]
• The Monthly Message Matrix [15:00]
• When Curveballs Hit: Planning for the Unplanned [19:00]
• Content Planning vs. Content Dumping [21:00]
• Budget, Bandwidth & Bringing in Help [23:00]
• Execution That Doesn’t Burn You Out [28:00]

🔗 Resource Links

Stay connected and dive deeper:

• Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/

Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you’re waiting until September to plan your fall marketing, this episode’s going to sting.

Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance.

In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of calendar apathy, and the classic end-of-year chaos that marketers keep walking into like it’s their first rodeo. From meeting tardiness to last-minute campaigns, Christopher lays out the roadmap (and the red flags) for smart marketers who want to own Q4, not survive it.

You’ll learn how to audit your remaining budget, prep your marketing channels for lift-off, and avoid the internal bottlenecks that sabotage your strategy. Plus: what to do if your TikTok ads tank, your sales team ghosts the CRM, or your boss still thinks planning in August is “too early.”

What’s Inside:

• Why your September brainstorm is three weeks too late
• How to budget for success and surprise curveballs
• The Q4 event strategy most teams forget to plan
• The one marketing sin that will kill your reputation (hint: it’s got nothing to do with content)
• How to bulletproof your campaigns now—so you can enjoy the holidays later

From the Episode: Fall isn’t coming—it’s already here.

If you’re still in vacation mode, this is your sign to wake up, log in, and get your shit together.

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more ruthless marketing truths.

Episode Highlights:

• Welcome + Why August Is the Most Underrated Month in Marketing [00:00]
• RANT: Why Are People Still Late to Meetings? [03:00]
• Summer Is Not “Slow”—You’re Just Not Planning Ahead [07:00]
• Why 30-Day Thinking Will Destroy Your Q4 [09:45]
• You Do Have the Data—You’re Just Not Using It [12:10]
• The Marketing Avalanche Is Coming—Are You Ready? [14:00]
• Event Season is a Resource Suck—Plan Accordingly [17:00]
• Your Budget Isn’t Static—Start Treating It Like a Weapon [19:00]
• Channels, Campaigns, and Chaos: What Needs a Q4 Refresh [21:00]
• Objectives > Ideas: Get Honest About What Worked (and What Didn’t) [23:00]
• Want Extra Credit? Start Planning for January, Too [26:00]
• Final Soapbox: Plan Now or Panic Later [28:00]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think email marketing is just “set it and forget it,” this episode is going to hurt a little.

Christopher is back with a scalpel and he’s dissecting what’s wrong with your email marketing program and how to stop bleeding leads before Q4 hits.

In this episode, he’s walking you through the email marketing autopsy: from bloated master lists and lifeless automations to fluffy content that lands in the trash faster than a Times Square flyer. A breakdown of what most brands get wrong and what needs to change now—to turn your email list into a conversion engine (not a dead weight in your CRM).

You'll learn how to clean up your lists, structure KPIs that actually mean something, create campaigns that resonate, and set up automations that work while you're sleeping (not against you). Plus, he breaks down what email programs are worth the investment, and why “free” is probably costing you conversions.

What’s Inside:

• The one list mistake sabotaging your segmentation
• Why most “lead goals” are fluff without strategic KPIs
• How to segment without surveys (and still stay relevant)
• Automation flows every brand should have in place
• The tool you should immediately steal from your competitors

From the Episode: Email marketing isn’t dead, your strategy is.

If you’re tired of seeing zero ROI from your email list, this is your wake-up call.

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

Episode Highlights:

• Intro & Listener Call-Out [00:00]
• The Core Problem: Misaligned Goals & Messy Execution [04:30]
• How to Audit Your Email Marketing Program [10:00]
• The List Mistake That’s Killing Your Campaigns [16:30]
• Why “Just Get It Out” Is Ruining Your Q4 Strategy [21:15]
• E-Commerce Gold: Abandoned Cart Flows & List Growth [23:00]
• Smarter Segmentation Without a Survey [27:15]
• Campaign Metrics That Actually Matter [29:30]
• Automations, Abandonment, and Missed Revenue [33:45]
• Content That Converts Starts with Pain Points [35:00]
• Tool Spotlight: MailCharts [36:45]
• Bulletproof Takeaways [37:45]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.

Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses instead of reviewing them? You're asking for a marketing disaster.)

In this episode, you’ll learn what actually goes into building an effective AI tool—from knowing your objectives to structuring data properly to avoiding the skimming trap that kills results. Whether you're a marketer trying to speed up content, a business leader exploring GPTs, or just someone who’s tired of generic, inaccurate AI output, this is your no-BS guide to doing it right.

Christopher also drops some spicy observations about the sudden influx of “AI experts” (hint: they were in real estate last year), and calls out the hype from the snake oil sales crowd.

What’s Inside:

• Why most custom GPTs suck—and how to make sure yours doesn’t
• The most prominent mistake marketers make when uploading data (and how to fix it)
• How to avoid the skim-and-send syndrome that's sabotaging your results
• A behind-the-scenes look at Christopher’s process for prompt refinement
• The unsexy but essential truth about planning, testing, and revising AI tools

From the Episode:

“Fast isn’t the goal. Accurate is. If you don’t take the time to get your data right, your AI output is just dressed-up garbage.”

If you’re serious about using AI to elevate—not dilute—your marketing, this episode will give you the real talk and tactical steps to get started the right way.

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

Episode Highlights:

• Welcome to the Chaos (and the Clarity) [00:00]
• Déjà Vu: Why AI Feels a Lot Like the Early Social Media Boom [04:55]
• Snake Oil Salesmen in the AI Gold Rush [07:40]
• Custom GPTs: What They Are and Why They Matter [08:45]
• Fast ≠ Good: The Skim-and-Ship Syndrome [11:00]
• Garbage In, Garbage Out: The Hard Truth [13:30]
• Before You Build: Know Your Objective [16:00]
• FAQ GPT Fail: A Real-World Example [18:40]
• Your AI Needs to Know You [20:30]
• Building It Like You’d Onboard an Employee [22:15]
• The #1 Mistake: Skimming Output [23:00]
• Christopher’s Fix: The Bold & Revise Method [24:10]
• Team Testing: Get a Second Set of Eyes [26:20]
• Context Is Everything: Why 20 Files Won’t Cut It If They’re Random [28:00]
• Use AI to Stretch Your Brain, Not Replace It [31:00]
• Pro Tip: Combine Case Studies & Save File Slots [34:15]
• Your Custom GPT Game Plan: Step by Step [36:00]
• Final Thoughts: It’s Not Sexy, But It’s Smart [38:45]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you think showing up to a conference with a fishbowl, a giveaway, and zero game plan still works, this episode is your reality check.

Christopher’s back—and this time he’s unpacking the real ROI of event marketing (spoiler: it’s not in how many branded pens you hand out). Whether you're walking a trade show floor, manning a booth, or prepping your CEO for a keynote, this episode walks you through how to actually make conferences convert.

You’ll learn how to stop treating events like expensive visibility plays and start turning them into lead-gen machines—without blowing your budget or burning out your sales team. Christopher covers everything from pre-event outreach using LinkedIn Sales Navigator, to smart on-site engagement tactics, to what 99% of marketers forget post-event (and why that’s killing your ROI).

What’s Inside:

• How to craft a magnetic conference angle (and why “free LEGO sets” won’t cut it)
• The cold hard truth about email lists, badge scans, and why most event follow-ups fail
• Strategic LinkedIn outreach that warms up leads before you even land
• What to say at the booth that doesn’t sound like a pitch deck in human form
• Why your post-event reflection should be as detailed as your dinner party recap
• The exact plan to stop wasting money and start building momentum before, during, and after the show

From the Episode: Exposure without engagement isn’t marketing—it’s just travel.

If you're tired of conferences being a budget line with zero payback, this is the episode to rewrite your event strategy and make every trip count.

Need more brutal marketing truths and tactical brilliance? Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome to Conference Season (and the chaos that comes with it) [00:00]

• The Costly Myth: Exposure ≠ Engagement [02:45]

• The Real First Step: Know Your Angle [05:30]

• Pre-Conference Power Moves (LinkedIn Edition) [09:15]

• The Sales Navigator Blueprint [17:50]

• Your Old Email List Isn’t Dead… Yet [20:40]

• Why No One Follows Up (and Why You Must) [24:45]

• On-Site Strategy That Doesn’t Suck [27:00]

• QR Codes, Giveaways, and Real Engagement [32:15]

• Post-Conference Follow-Up: Do It. Do It Fast. [35:45]

• Reflect, Adjust, Repeat [37:30]

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.

Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.

And just when you think it’s all AI all day, he pivots into Sales Navigator—explaining how to actually use it for modern B2B marketing (hint: it’s not for spamming 500 people with “Let’s connect” messages).

What’s Inside:

• Why AI won’t save you if you’re lazy—or clueless about prompting
• How to retrain your content to hit different audiences with precision
• The underrated genius of using Claude and Perplexity (with receipts)
• Sales Navigator tips that actually work (no, seriously)
• Why your “great post!” comments make you look like a rookie—and how to do it right
• Daily engagement strategies that turn LinkedIn into your secret deal flow channel

Pro Tip From the Episode: If you’re not sorting by “active in the last 30 days” on Sales Navigator, you’re basically talking to ghosts.

This episode is not about hacks. It’s about habits.

If you’re ready to level up your AI integration, rewrite your sales engagement playbook, and stop sounding like every other marketer on LinkedIn—press play.

Need more bold truths and smarter strategy?

Subscribe to The Bulletproof Marketer wherever you get your podcasts.

Episode Highlights:

• Welcome & What’s Coming Up [00:00]
• AI ≠ Genie in a Bottle [03:00]
• Train Your AI Like a New Hire [05:00]
• Perplexity & Claude: The Research Power Duo [06:30]
• The Magic of Repurposing Content with AI [09:00]
• Stop Spray & Pray. Start Hyper-Specific [15:00]
• Switching Gears: LinkedIn Sales Navigator 101 [18:00]
• Account-Based Marketing & Smart List Building [21:00]
• The Goldmine: Engaging with List Members [27:00]
• Comment Like a Human, Not a Sales Bot [30:00]
• Don’t Just Add—Engage Daily [33:00]
• Turn Posts Into Market Intel [38:00]

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia