It’s time to celebrate! In this Business Praise episode, Arianna spotlights Retail Therapy AZ, a retail collective giving small businesses affordable shelf space to showcase their products. With glowing customer reviews and a mission to empower entrepreneurs, this business checks all the boxes on the Business Praise checklist. Learn why their model is inspiring, sustainable, and a perfect example of clarity in action.

Description: In this Solopreneur Diary, Arianna shares the hard-earned lesson that changed her entire outlook on partnerships. After running multiple ventures — from hair care to marketing agencies — she discovered why business partners can hold you back, but partners in business can propel you forward. You’ll walk away with a fresh perspective on collaboration, clarity, and protecting your vision.

Most entrepreneurs don’t fail because their idea is bad — they fail because their offer isn’t clear. In this teaching episode, Arianna breaks down the top mistake that keeps offers from converting and gives you her simple clarity formula to make your message stick. If you’ve ever launched and heard crickets, this one’s for you.

In this kickoff episode, Arianna Jackson sets the tone for The Business. You’ll learn what to expect from the show, the four rotating segments (Teaching, Solopreneur Diary, Business Praise, Offer Fix), and how you can get your own business featured in a future spotlight. This is where clarity meets reality — and where you’ll get the tools, stories, and strategies to finally run a business that works for you.

Whether you’re just starting a new business or looking to scale, identifying the right customer segments is one of the most crucial steps for long-term success. Your customer segments are the specific groups of people who are most likely to benefit from your product or service. But how do you find these groups, and what can you do to make sure you're speaking directly to their needs?

In this post, we’ll dive into how you can pinpoint your ideal customer segments and leverage this knowledge for business growth.