Accys is an Aim-listed company that uses chemistry, technology and other wizardry to turn wood into a durable product that can replace other less environmentally friendly building materials. With so much focus on emissions from the built environment sector, Accys has an important role to play.

Chatting to group director of marketing and communications George Neel, however, it becomes apparent that being ‘green’ is not enough. He talks about the challenges of building a business that has its purpose at its roots. 

The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

If you’re enjoying The Conscious Communicator podcast please do like and follow in your usual app and do consider leaving a review.

To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.

The Crown Estate can trace its roots to 1066, but in recent years has worked to better articulate its corporate purpose. In my conversation with executive director of purpose Judith Everett, she explains how truly embedding purpose into an organisation requires unpicking and redesigning all its underlying operations to ensure that they operate in tandem and are aligned to strategy.

The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

If you’re enjoying The Conscious Communicator podcast please do like and follow in your usual app and do consider leaving a review.

To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.

Anglian Water is the first utility to embed public interest into its Articles of Association, in effect committing the business to consider factors other than profits. With purpose now at the heart of its business strategy, I chat with Anglian Water’s director of brand and communications, Ciaran Nelson, about what that means in practice.

The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

If you’re enjoying The Conscious Communicator podcast please do like and follow in your usual app and do consider leaving a review.

To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.

Matt Carter, founder of research consultancy Message House, has analysed the purpose statements of 60 leading firms, and found many wanting. From inane ambitions to constantly changing language, he talks to host Helen Dunne about the good, the bad and the ugly. Matt also offers insight into what a galvanising statement should look like.

The Conscious Communicator is a brand new podcast brought to you by CorpComms Magazine.

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

If you’re enjoying The Conscious Communicator podcast please do like and follow in your usual app and do consider leaving a review.

To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.

Welcome to the Conscious Communicator, a brand new podcast brought to you by CorpComms Magazine. 

In our first series - which is supported by Lloyds Banking Group - host Helen Dunne is focusing on corporate purpose.

Helping Britain Prosper is the decade-old corporate purpose for Lloyds Banking Group. Introduced in the wake of the financial crisis, it has served to underpin both the strategy of the business and the behaviours it exemplifies. Lloyds’ former corporate affairs director, Matt Young, now founding partner of Apella Advisers, was there at its inception, while current group corporate affairs director Andrew Walton recently oversaw a temporary reset. They join Helen to share the journey of Helping Britain Prosper.

If you’re enjoying the conscious communicator podcast please do like and follow in your usual app and do consider leaving a review.

To find out more about the host, Helen Dunne, and CorpComms Magazine, visit the website.

This podcast is produced by The Podcast Coach.

The Conscious Communicator is a brand new podcast that looks at the issues facing business today, and the role that in-house communicators play in helping to address these. The first series examines corporate purpose, and considers how it can act as a Northern Star for organisations, underpinning the way they act and the decisions that they take.